Job Summary
· Developing and implementing effective PPC & Search Engine Optimization (SEO) strategies.
· Manage keyword research and on-site content optimization.
· Candidate must have minimum 3 years of experience & should have deep knowledge about Google Ads, Social Media Ads, PPC & On Page SEO.
· Manage and improve organic search engine performance, PPC and goal-setting based on click through rates, traffic, and conversions.
· Stay up-to-date with the latest tools, trends and changes in PPC, SEO and major search engines.
Responsibilities and Duties
· Should be responsible for the performance of his clients
· Regularly reviewing and analyzing client sites for areas that can be improved and optimized.
· Preparing detailed analysis report of the site using the latest tools and technologies.
· Identifying powerful keywords to drive the most valuable traffic.
· Optimizing website content as per Google's guidelines.
· Should be able to manage as well as get desired results from the PPC campaigns as required by the clients
· Promoting client's website on different social media platforms.
· Writing powerful calls-to-action to convert visitors.
· Developing link building strategies, Analyzing keywords and SEO techniques used by competitors.
· Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
Required Experience, Skills and Qualifications
· Knowledge of standard as well as latest PPC & SEO practices.
· Excellent verbal and written communication skills.
· Familiarization with Google analytics & Google Search Console.
· Experience with website optimization tools.
· Strong organizational, time management and analytical skills.
· Experience in PPC & SEO reporting.
Pay: ₹300,000.00 - ₹800,000.00 per year
Benefits:
Work Location: Remote
