JOB BRIEF
1. Job Title: Digital Marketing
2. Department: Marketing
3. Hierarchy Level: Middle Management
4. Gender Preference-Open to All
5. Age Preference:25 to 40
6. Pay Structure:15k to 20k
7. Reporting to: Marketing Manager
SUMMARY
The Digital Marketing Executive is responsible for planning and executing digital marketing strategies to promote Joy Solar's products and services, enhance the company's online presence, and generate quality leads. The role involves managing digital campaigns, social media platforms, website content, and online advertising while collaborating with the sales team to drive business growth and strengthen the company's brand.
PRIMARY RESPONSIBILITY
1. Plan and execute digital marketing campaigns to promote Joy Solar's products and services, including rooftop solar systems, solar water pumps.
2. Manage the company's website and social media platforms by creating engaging content, customer success stories, and promotional campaigns.
3. Generate qualified leads through SEO, Google Ads, Meta Ads, email marketing, and other digital channels, and coordinate with the sales team for timely follow-up.
4. Monitor and optimize campaign performance using analytics tools and prepare regular performance reports.
5. Conduct market and competitor research to identify new opportunities and improve digital marketing strategies.
EDUCATION
A. Minimum Education: Graduation in any discipline
B. Technical Education: MBA in Marketing
EXPERIENCE
A. Minimum Experience in Digital Marketing:1 year
BEHAVIOURAL & TECHNICAL SKILLS
1. Knowledge of SEO, SEM, social media marketing, and email marketing.
2. Hands-on experience with Google Ads, Meta Ads Manager, and social media platforms.
3. Familiarity with Google Analytics and campaign performance reporting.
4. Proficiency in Microsoft Office (Excel, Word, and PowerPoint).
5. Basic knowledge of Canva or similar design tools for creating marketing creatives.
6. Understanding of WordPress or other content management systems (preferred).
7. Basic knowledge of renewable energy and solar products is preferred
8. Adaptability and willingness to learn emerging digital marketing trends.Ability to manage multiple projects and meet deadlines
Pay: ₹15,000.00 - ₹20,000.00 per month
License/Certification:
- Fundamentals of digital marketing (Preferred)
Work Location: Hybrid remote in Bhubaneswar, Orissa (Bhubaneswar)
