Content & Distribution Strategist (Agency Experience)
Position: Content & Distribution Strategist
Type: Full-time
Salary: Up to 7 LPA
Experience Level: Minimum 2 years
About the Role
We are seeking a passionate and innovative Content & Distribution Strategist to join our team in a founding role. This position offers a unique opportunity to own the strategy, research, and content direction for our properties. You will report directly to leadership and have a clear path to building and leading a team as the function proves itself.
Key Responsibilities
- Strategy Development: Create and implement comprehensive content strategies for scaling Instagram and YouTube pages from scratch.
- Content Direction: Develop engaging content concepts, scripts, and captions that resonate with target audiences and drive growth and retention.
- Performance Analysis: Analyze platform-specific metrics to identify trends and optimize content for maximum engagement.
- Content Calendar Management: Own the content calendar, ensuring timely delivery and alignment with strategic goals.
- Research: Conduct thorough research to inform content direction and stay ahead of industry trends.
- Autonomous Execution: Navigate ambiguity and take initiative in defining processes and strategies without a predefined playbook.
Must-Haves
- Proven Experience: Demonstrable experience in scaling Instagram and/or YouTube pages from scratch, with a portfolio of successful examples.
- Growth Instincts: Sharp instinct for identifying hooks, pacing, formats, and understanding algorithmic behavior that drives growth and retention.
- Strong Writing Skills: Ability to transform ideas into compelling scripts, captions, or concepts independently.
- End-to-End Ownership: Experience managing a content strategy and calendar from conception to execution.
- Comfort with Ambiguity: High comfort level with working autonomously in an undefined role, creating processes and strategies as needed.
Nice-to-Haves
- Multi-Niche Management: Experience running multiple pages across different niches simultaneously.
- Familiarity with AI Tools: Knowledge of AI-generated video/content tools and workflows.
- Agency Background: Experience supporting brand or client-facing content teams in an agency setting.
- Team Management: Prior experience managing a small team of interns or freelancers.
Why Join Us?
- Be part of a dynamic and innovative team where your contributions are valued.
- Opportunity for professional growth and leadership development.
- Work in a creative environment that encourages experimentation and new ideas.
Pay: ₹500,000.00 - ₹700,000.00 per year
Experience:
- Content strategy: 2 years (Required)
Location:
- Saket, Delhi, Delhi (Required)
Work Location: In person
