About Us
Creative Point is a dynamic and growing digital marketing company committed to helping businesses grow online. We're looking for an experienced, strategic Senior SEO Specialist to lead and elevate our SEO efforts across client and company websites.
As a Senior SEO Analyst, you will own SEO strategy end-to-end - from technical audits to execution and reporting - while mentoring junior team members and driving measurable growth in organic visibility, traffic, and rankings.
Key Responsibilities
- Lead keyword research and strategy development using tools like SEMrush, Ahrefs, Google Keyword Planner, and Ubersuggest, aligned with client business goals
- Own on-page and technical SEO audits, identifying issues around site architecture, crawlability, indexation, page speed, and Core Web Vitals
- Develop and execute comprehensive SEO strategies spanning on-page, off-page, technical, and local SEO
- Lead link-building and outreach campaigns, and build/manage relationships with external partners and publishers
- Guide content strategy and review SEO-optimized content for blogs, articles, and landing pages written by junior team members
- Manage search engine tools (XML sitemaps, Google Search Console, Bing Webmaster Tools) for advanced diagnostics and issue resolution
- Analyze web analytics (Google Analytics, GA4, Search Console) to derive insights, track KPIs, and report on ROI to clients and leadership
- Set SEO roadmaps and priorities, balancing quick wins with long-term strategic initiatives
- Mentor and review the work of junior SEO Analysts, providing training and quality checks
- Collaborate with CMS/dev teams on implementing technical SEO recommendations
- Stay ahead of algorithm updates, industry trends, and emerging tools, and translate them into actionable strategy
- Present performance reports, insights, and strategic recommendations directly to clients and stakeholders
Requirements
- 1+ years of hands-on experience in SEO/SEM, with a proven track record of driving organic growth
- Strong expertise in on-page, off-page, and technical SEO, including site audits and Core Web Vitals
- Advanced proficiency with Google Analytics/GA4, Google Search Console, and enterprise keyword/SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.)
- Solid understanding of CMS platforms (WordPress, Shopify, etc.) and ability to work with dev teams on implementation
- Working knowledge of HTML/CSS required; familiarity with JavaScript SEO is a plus
- Experience managing or mentoring junior team members preferred
- Strong client-facing communication skills — able to explain strategy and results to non-technical stakeholders
- Proficiency in MS Excel, PowerPoint, and Word for reporting and presentations
- Excellent analytical thinking, attention to detail, and ability to manage multiple projects/clients simultaneously
- Self-driven, strategic thinker who stays current with algorithm changes and industry best practices
- Any Degree; relevant SEO certifications a plus
What We Offer
- Leadership opportunities and a clear path to SEO Team Lead/Manager roles
- Collaborative, growth-focused work environment
- Exposure to diverse clients and industries
- Attractive incentives on top of base salary
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
- Internet reimbursement
- Paid time off
Work Location: In person
