As a Marketing Executive within the Brand & Marketing department, you will play a pivotal role in driving brand visibility and operational excellence. You will be responsible for the end-to-end execution of creative workflows, influencer outreach, and cross-departmental brand initiatives. Your focus will be on maintaining seamless communication between agencies and internal teams to ensure all marketing campaigns are launched with precision and high impact.
Key Responsibilities & Performance Areas (KRAs)
1. Creative & Content Management
Collateral Oversight: Ensure 100% timely delivery of all creative assets, site collaterals, and social media content based on the Marketing Calendar.
Performance Metric: Success is measured by achieving zero delays in campaign launches.
2. Influencer Marketing & Digital Outreach
Campaign Execution: Lead the end-to-end planning and execution of influencer-driven campaigns to expand brand reach.
Performance Metric: Aim for 100% execution of monthly planned digital outreach activities.
3. Brand Awareness & Agency Coordination
Collaboration: Act as the primary coordinator for brand awareness activities and provide essential support for performance marketing initiatives.
Performance Metric: Measured by seamless, gap-free communication and coordination across various agencies and departments.
4. Market Intelligence & Research
Competitor Tracking: Conduct regular research into competitor advertising, pricing models, and overall marketing strategies.
Performance Metric: Submission of detailed bi-weekly competition logs and research reports.
5. Cross-Departmental Activation
Site Initiatives: Execute internal brand initiatives that require onsite activation and collaboration with multiple internal departments.
Performance Metric: Achieve a 100% success rate for scheduled activation events.
6. Vendor & Production Management
Quality Control: Manage print vendors and site branding production to ensure high quality and cost-efficiency.
Performance Metric: Ensure zero quality defects and strictly on-time delivery of physical assets.
7. Lead Nurturing & Engagement
Funnel Support: Support the marketing funnel by planning and deploying nurturing campaigns, such as newsletters and fresh engagement content.
Performance Metric: Maintain a consistent weekly schedule for fresh content deployment.
