Job Title: Digital Marketing Manager
Location: Coimbatore
Employment Type: Full-time
Experience Level: 2 to 4 years
Reports To: Operational Director
Job Summary:
We are looking for a creative and results-driven Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have experience in various aspects of digital marketing, including SEO, PPC, social media, email marketing, and content marketing.
Key Responsibilities:
- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Manage and optimize website content for SEO and user engagement.
- Monitor and analyze digital marketing performance metrics, generating reports with actionable insights.
- Develop and manage social media strategies to increase brand awareness and engagement.
- Create compelling and relevant content for websites, blogs, social media, and email marketing.
- Manage Google Ads, Facebook Ads, and other paid advertising campaigns.
- Identify trends and insights to optimize spend and performance based on data-driven analytics.
- Work with designers, developers, and content creators to enhance digital presence.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Conduct market research and competitor analysis to identify new opportunities.
Requirements:
- Proven experience as a Digital Marketing manager or similar role.
- Strong understanding of digital marketing concepts and best practices.
- Experience with SEO, SEM, Google Analytics, Google Ads, and social media advertising.
- Proficiency in using digital marketing tools such as Facebook Business Manager, HubSpot, Mailchimp, or similar platforms.
- Basic knowledge of HTML, CSS, and website analytics tools is a plus.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Creative mindset with attention to detail.
Benefits:
- Competitive salary and performance-based incentives.
- Opportunity to work in a dynamic and growing company.
- Professional development and learning opportunities.
- Flexible work environment.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
