Your Role:
In this role, you will be expected to achieve the following key results:
● Strategy & Execution: Develop and execute a comprehensive end-to-end social media
strategy directly aligned with LenDenClub’s core business goals.
● Content Ownership: Plan, create, and publish high-retention content across LinkedIn,
Instagram, X (Twitter), and YouTube, maintaining a meticulous editorial calendar.
● Audience Growth: Scale organic followers, reach, and engagement metrics using
structured content pillars, funnel thinking, and community-building frameworks.
● Trend & Algorithm Mastery: Stay ahead of platform algorithm shifts, emerging memes,
and internet discourse to rapidly ship viral formats that remain brand-safe.
● Data-Driven Optimization: Analyze channel performance dashboards weekly to extract
actionable insights, shifting strategies based on hard data rather than intuition.
● Brand Voice Guardrails: Manage and enforce the brand’s distinct voice across every
caption, comment, and DM, ensuring we sound like an authority without reading like a
press release.
● Format Experimentation: Design and execute structured content experiments using
reels, carousels, trials, polls, and threads to uncover new engagement loops.
Candidate / Skill Requirements:
A. Must-Haves (Non-Negotiable)
● Experience: 4–7 years of hands-on experience in social media management, with a
proven track record of scaling at least 1–2 brand pages backed by measurable growth
data.
● Core Skills: Deep understanding of platform-specific best practices (LinkedIn,
Instagram, X, YouTube), advanced copywriting, creative content strategy, and
dashboard analytics.
● Domain Expertise: Experience translating financial products, fintech concepts, or
complex market updates into highly engaging, relatable consumer content.
● Tools & Technicals: Familiarity with Meta Business Suite, Sprout Social (or similar),
basic SEO integration across search/social, and experience executing paid social
campaigns or boosted content.
● Influence & Collaboration: Direct experience collaborating with influencers, creators,
and cross-functional design teams to execute campaigns.
● Education: Graduate / Post Graduate / MBA in Marketing, Communications, or a related
field.
B. Good-to-Haves
● Visual asset creation skills (basic video editing, Canva, etc).
● Prior experience working in a fast-paced peer-to-peer (P2P) lending or high-growth
fintech startup ecosystem.
Pay: ₹700,000.00 - ₹1,200,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
