A HORECA (Hotels, Restaurants, and Cafés) food sales representative builds B2B relationships, drives institutional food product sales, and manages client accounts. Key responsibilities include lead generation, product pitching to chefs or procurement heads, and meeting monthly revenue quotas.
Core Responsibilities
- Client Acquisition: Onboard new hotels, restaurants, cafés, cloud kitchens, and catering companies.
- Relationship Management: Maintain routine check-ins with chefs, kitchen managers, and buyers to secure repeat bulk orders.
- Product Demonstrations: Conduct food sampling, presentations, and menu integrations for potential clients.
- Target Achievement: Meet or exceed defined monthly and quarterly sales volumes and revenue goals.
- Cross-Functional Coordination: Work with supply chain, logistics, and finance teams to ensure timely delivery and manage credit/collections.
Key Requirements & Skills
- Experience: 0 to 5 years in B2B field sales, specifically within FMCG, food services, or institutional food supply.
- Soft Skills: Strong negotiation, active listening, presentation skills, and commercial acumen.
- Mobility: Frequent local travel to client locations, often requiring a two-wheeler and valid license.
- Incentive based approach.
Pay: ₹9,970.60 - ₹39,999.62 per month
Work Location: On the road
