Title: Content Writer
Department: Marketing / Digital MarketingEmployment
Type: Full-TimeJob
Overview
We are looking for a creative and detail-oriented Content Writer to join our digital marketing team. The ideal candidate will be responsible for creating engaging, informative, and SEO-friendly content across multiple digital platforms, including website pages, blogs, social media creatives, product descriptions, and marketing campaigns.
The candidate should have a strong understanding of SEO, excellent English writing skills, and the ability to adapt content for different audiences and platforms.
Key Responsibilities:
- Write SEO-optimised content for website pages, landing pages, service pages, category pages, and product pages.
- Create engaging website copy that supports lead generation and conversions.
- Research topics, competitors, industries, and target audiences before creating content.
- Update and improve existing website content based on SEO and performance requirements.
- Write compelling headings, subheadings, CTAs, meta titles, and meta descriptions.
Blog Writing
- Research and write high-quality, SEO-friendly blog articles.
- Create informative and engaging long-form content based on target keywords.
- Follow SEO best practices, including keyword placement, internal linking, headings, FAQs, and search intent.
- Develop blog topics and content ideas based on industry trends and keyword research.
- Proofread and edit content to ensure accuracy, readability, and originality.
Social Media Content & Creatives
- Write content for Facebook, Instagram, LinkedIn, X, TikTok, and other social media platforms.
- Create captions, hooks, headlines, promotional copy, and creative text for social media posts.
- Develop content ideas for social media creatives, carousels, reels, videos, and promotional campaigns.
- Adapt messaging and tone according to each platform and target audience.
- Work with graphic designers and marketing teams to develop effective social media creatives.
SEO Content
- Conduct basic keyword research and understand search intent.
- Create content targeting primary and secondary keywords naturally.
- Optimise existing content for search engine visibility.
- Follow on-page SEO best practices.
- Assist with content strategies designed to improve organic traffic, rankings, and conversions.
Other Content Responsibilities
- Write product descriptions and category descriptions.
- Prepare email marketing content, promotional campaigns, and newsletters.
- Create ad copy for Google Ads, Meta Ads, and other digital advertising platforms.
- Write press releases, business profiles, promotional materials, and marketing copy when required.
- Maintain consistent brand voice and messaging across all content.
- Proofread and edit content before publication.
Required Skills
- Excellent written and verbal English communication skills.
- Strong grammar, spelling, and proofreading skills.
- Good understanding of SEO and content marketing.
- Ability to write both short-form and long-form content.
- Strong research and analytical skills.
- Ability to write engaging social media captions and creative copy.
- Understanding of search intent and keyword optimisation.
- Ability to meet deadlines and manage multiple content projects.
- Creativity and attention to detail.
- Basic knowledge of WordPress/Shopify or other CMS platforms is an advantage.
- Familiarity with AI content tools such as ChatGPT is an advantage, with the ability to edit and humanise AI-generated content.
Preferred Experience
- 3–5 years of experience in content writing, SEO writing, digital marketing, or a similar role.
- Experience writing content for eCommerce, automotive, technology, services, or other competitive industries is preferred.
- Experience creating content for social media and digital marketing campaigns.
Key Performance Areas
- Quality and originality of content.
- SEO performance and content optimisation.
- Website traffic and engagement.
- Social media engagement.
- Content publishing consistency.
- Ability to meet deadlines.
- Accuracy, readability, and brand consistency.
What We’re Looking For
We are looking for someone who is creative, proactive, research-oriented, and passionate about writing. The ideal candidate should be able to turn ideas and keywords into valuable content that attracts users, builds brand authority, and supports business growth.
Pay: ₹30,000.00 - ₹45,000.00 per month
Work Location: In person
