Key Responsibilities
- Manage and grow the company's social media platforms, including Instagram and WhatsApp.
- Create engaging content related to Kurti, garments, new collections, offers, and fashion trends.
- Generate AI-based images, videos, and shoots of garments for online sales and marketing.
- Plan and execute WhatsApp promotional campaigns to increase customer engagement and sales.
- Develop creative concepts for new collection shoots, product shoots, reels, and promotional campaigns.
- Create social media posts, reels, stories, captions, and other marketing content.
- Use AI tools effectively for content creation, image generation, video creation, editing, and marketing ideas.
- Coordinate with the photography, sales, and marketing teams for product and collection shoots.
- Maintain a regular social media content calendar and ensure timely posting.
- Monitor social media trends and develop content according to current fashion and digital trends.
- Track social media performance, engagement, reach, leads, and sales-related activities.
- Support digital marketing activities aimed at increasing online sales and customer enquiries.
- Manage social media comments, messages, and customer interactions professionally.
- Research competitors and identify new marketing and content opportunities.
Required Skills
- Strong knowledge of Social Media Management and Digital Marketing.
- Minimum 2 years of relevant experience in social media, marketing, fashion, or content creation.
- Good understanding of Instagram, Facebook, YouTube, and WhatsApp Marketing.
- Experience in fashion/garment content creation will be preferred.
- Knowledge of AI tools for content creation is required.
- Creative thinking and the ability to develop new content ideas.
- Good knowledge of Reels, Stories, Posts, Captions, and Short Videos.
- Basic knowledge of graphic/video editing tools such as Canva, CapCut, Photoshop, or similar tools.
- Good communication and coordination skills.
- Ability to understand marketing objectives and convert them into creative content.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
