Marketing Executive- Job description
Job Summary
Mardamed Healthcare is seeking a dynamic and result-oriented Marketing Executive to promote the organization's healthcare services, increase brand awareness, and drive patient acquisition. The Marketing Executive will be responsible for planning and executing marketing campaigns, coordinating health camps and promotional activities, managing digital and offline marketing initiatives, building partnerships, and supporting business growth.
Key Responsibilities
- Develop and execute marketing strategies to promote Mardamed Healthcare services.
- Plan and coordinate online and offline marketing campaigns to increase patient footfall.
- Build brand awareness through promotional activities, events, and community outreach programs.
- Coordinate with internal departments to promote new healthcare services and special packages.
- Manage social media platforms and ensure regular posting of engaging healthcare content.
- Coordinate with designers and content creators for marketing materials, brochures, banners, videos, and advertisements.
- Monitor digital campaign performance and generate monthly reports.
- Assist in website content updates and online promotions.
- Build and maintain relationships with corporate organizations, apartments, schools, colleges, and local communities for health camps and wellness programs.
- Identify new business opportunities and partnership initiatives.
- Coordinate with vendors, agencies, and marketing partners for promotional activities.
- Organize health camps, awareness programs, medical seminars, and promotional events.
- Coordinate logistics, branding materials, vendor arrangements, and event execution.
- Ensure successful execution of marketing activations and community engagement initiatives.
- Conduct competitor analysis and market research to identify industry trends and opportunities.
- Gather customer feedback and provide recommendations to improve marketing effectiveness.
- Prepare weekly and monthly marketing activity reports.
- Track campaign performance, patient enquiries, lead conversions, and return on marketing investment.
- Maintain records of marketing budgets, vendor quotations, and promotional expenses.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2–4 years of experience in healthcare, hospital, diagnostics, wellness, or service industry marketing.
- Experience in digital marketing and event coordination will be an added advantage.
Required Skills
- Marketing strategy and campaign execution
- Digital and social media marketing
- Event planning and coordination
- Corporate tie-ups and business development
- Vendor management and quotation comparison
- Content coordination and brand communication
- Market research and competitor analysis
- Strong communication and presentation skills
- MS Office (Excel, PowerPoint, Word)
- Time management and multitasking
Key Performance Indicators (KPIs)
- Increase in patient enquiries and conversions.
- Successful execution of marketing campaigns and health camps.
- Growth in corporate partnerships and community outreach.
- Improvement in brand visibility and digital engagement.
- Timely completion of marketing activities within budget.
- Effective coordination with vendors and internal teams.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
