Job Title: PPC Manager / Performance Marketing Manager
Location: Kolkata
Job Type: Full-Time
Experience: 6+ Years
Job Summary
We are seeking an experienced PPC Manager / Performance Marketing Manager to lead and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Microsoft Ads, with a proven ability to drive quality leads, conversions, and business growth.
A strong understanding of AI-powered marketing tools and their practical application in campaign planning, optimization, reporting, and automation is essential.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across Google, Meta, LinkedIn, YouTube, and Microsoft Ads.
- Develop full-funnel strategies for lead generation, remarketing, and conversion-focused campaigns.
- Conduct keyword research, audience analysis, competitor research, and campaign forecasting.
- Manage campaign budgets and optimize for CPL, CPA, ROAS, and conversion rates.
- Implement and monitor conversion tracking using GA4, GTM, Meta Pixel, LinkedIn Insight Tag, and CRM integrations.
- Leverage AI tools such as ChatGPT, Claude, Gemini, and Perplexity for campaign research, content ideation, reporting, and workflow optimization.
- Analyze campaign performance and provide actionable insights and recommendations.
- Collaborate with content, design, development, sales, and marketing teams.
- Mentor junior team members and support performance marketing initiatives.
Required Skills
- 6+ years of hands-on PPC / Performance Marketing experience.
- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and Microsoft Ads.
- Advanced knowledge of GA4, Google Tag Manager, conversion tracking, and analytics.
- Experience managing medium to large advertising budgets.
- Strong analytical and reporting skills.
- Experience using AI tools to improve marketing performance and productivity.
- Excellent communication and stakeholder management skills.
Preferred Qualifications
- Google Ads Certification.
- Meta Blueprint Certification.
- Experience in SaaS, EdTech, Ecommerce, IT Services, B2B, or Agency environments.
- Experience managing national and international campaigns.
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
