Position: Sales & Business Development Executive
Location: Chennai, Tamil Nadu
Employment Type: Full-Time
Salary: ₹20,000 Fixed + Performance Incentives | No limit on earning potential
Experience: 3–5 years preferred
Industry: FMCG / Food / Wellness / Retail / B2B Sales
Travel: Field visits across Chennai and nearby areas
About ULAMARA
ULAMARA is an emerging Indian food and wellness brand offering curated products such as traditional malts, herbal teas, soups, health mixes and other Indian-inspired food products.
We are now expanding our sales network across retail, corporate, institutional and direct-to-consumer markets and are looking for a hands-on sales professional to help build this journey.
This is an opportunity for someone who enjoys meeting customers, creating relationships and building business from the ground up.
The Role
We are looking for a Sales & Business Development Executive who can take ownership of customer acquisition and revenue generation across multiple channels.
You will be responsible for identifying prospects, initiating conversations, conducting meetings, presenting ULAMARA products, negotiating orders, following up and converting opportunities into paid business.
The role involves both field sales and digital/phone-based follow-up.
Key Sales Channels
1. Corporate Gifting
Develop business with:
- Corporate companies
- HR & Admin teams
- Employee engagement teams
- Corporate procurement
- Event management companies
- Corporate gifting agencies
Promote:
- Employee wellness boxes
- Festival gifting
- Client gifts
- Customized ULAMARA product boxes
- Bulk orders
2. Retail & B2B
Build ULAMARA's retail network through:
- Supermarkets
- Organic stores
- Health & wellness stores
- Specialty food stores
- Cafés
- Gyms & wellness centres
- Local retailers
Responsibilities include:
- New outlet acquisition
- Product introduction
- Sample placement
- Order generation
- Reorders
- Relationship management
3. Distributors
Identify and develop:
- FMCG distributors
- Food distributors
- Regional distributors
- Specialty/wellness distributors
Build relationships and generate repeat bulk orders.
4. Institutional Sales
Explore bulk opportunities with:
- Schools
- Colleges
- Hospitals
- Hostels
- Cafeterias
- Catering companies
- Offices
- Wellness institutions
The focus will be on bulk and recurring requirements.
5. WhatsApp / D2C Sales
Convert leads through:
- WhatsApp
- Phone calls
- Social media enquiries
- Exhibition/stall leads
- Community groups
- Existing customer database
Promote:
- Product combos
- Repeat purchases
- New launches
- Special offers
- Referral opportunities
6. Repeat Customer Development
A customer is not considered fully acquired after the first order.
You will be responsible for:
First Order → Follow-up → Feedback → Reorder → Referral
Maintain regular communication with existing customers and identify opportunities for additional products.
Key Responsibilities
- Generate new B2B and D2C leads.
- Conduct daily prospecting through calls, WhatsApp, email and field visits.
- Visit prospective retailers, companies and institutions.
- Present ULAMARA products and product combinations.
- Distribute samples and collect feedback.
- Prepare quotations and proposals.
- Negotiate commercially within approved limits.
- Convert leads into orders.
- Follow up on pending quotations and opportunities.
- Develop retail and distributor relationships.
- Generate repeat orders from existing customers.
- Maintain accurate CRM/sales records.
- Report daily activities and weekly sales pipeline.
- Participate in exhibitions, apartment stalls and promotional activities when required.
- Collect market feedback regarding pricing, competitors, products and customer preferences.
- Coordinate with the internal team for product availability, marketing material and order fulfilment.
What We Expect from You
We are not looking for someone who simply waits for leads.
You should be comfortable with:
Finding → Calling → Meeting → Presenting → Negotiating → Closing → Following Up
Key process : Revenue + quality of revenue + repeat business
will be the primary performance indicators.
Compensation
Fixed Salary: ₹20,000/month
Performance Incentive
Additional incentive based on:
- New business generated
- Revenue achieved
- Collection of payments
- Corporate/bulk orders
- New retail accounts
- Repeat orders
Higher performance = Higher earning potential.
The exact incentive slab can be discussed during the interview based on experience and the sales model.
Who We Are Looking For
Preferred
- 3–5 years of sales/business development experience
- FMCG / food / wellness / retail experience preferred
- B2B sales experience is an advantage
- Existing retailer/corporate network is a strong advantage
- Good communication and negotiation skills
- Comfortable with field sales
- Comfortable using WhatsApp, Excel/Google Sheets and basic CRM tools
- Two-wheeler and valid driving licence preferred
Personality We Are Looking For
You should be:
- Hungry for results
- Comfortable meeting strangers
- Good at conversations
- Persistent with follow-ups
- Honest with reporting
- Comfortable hearing "No"
- Willing to travel
- Able to work independently
If you need someone to continuously tell you what to do, this may not be the right role.
If you enjoy building something from the ground up, we'd like to hear from you.
Why Join ULAMARA?
- Opportunity to work with an emerging Indian food & wellness brand
- Exposure to multiple sales channels
- Direct involvement in brand expansion
- Performance-based earning opportunity
- Opportunity to develop B2B, retail and corporate sales skills
- Potential to grow into a Business Development / Sales Manager role as the company expands
- Be part of a brand with a long-term vision for national and international markets
Job Type: Full-time
Application Question(s):
- Name
- Email ID
- Current Location
- Current Salary
- Expected Salary
- Are you available to join immediately ?
- Please specify your earliest availability date to join in DD/MM/YYYY format (if immediate joiner mention N/A)
- Do you have prior experience working with FMCG products?
- The offered salary range for this role is ₹20,000 per month, based on experience and skills. If this salary range does not meet your expectations, please refrain from applying.
Education:
Experience:
- Global Sales: 2 years (Required)
Work Location: In person
