We are looking for a Personal Branding Specialist who can strategically build and manage the digital presence of individuals (founders, executives, influencers, and industry experts). The ideal candidate should be skilled in storytelling, content strategy, and social media growth, with a strong understanding of audience psychology and branding.
Key Responsibilities
1. Personal Brand Strategy
Develop and execute end-to-end personal branding strategies
Define brand positioning, tone of voice, and content direction
Identify target audience and niche positioning
2. Content Creation & Management
Plan monthly content calendars aligned with brand goals
Create high-quality content (posts, captions, blogs, scripts, reels ideas)
Coordinate with designers and video editors for execution
3. Social Media Management
Manage and optimize platforms (LinkedIn, Instagram, YouTube, etc.)
Ensure consistency in branding, messaging, and visuals
Keep up with platform trends and algorithm updates
4. Audience Growth & Engagement
Implement organic growth strategies
Engage with followers, comments, and industry communities
Build authority through collaborations and partnerships
5. Analytics & Optimization
Track performance metrics (reach, engagement, growth)
Generate weekly/monthly reports
Optimize content strategy based on insights
6. Reputation & PR Management
Monitor brand mentions and audience sentiment
Handle sensitive communication and maintain brand image
Identify PR opportunities (features, interviews, speaking gigs)
7. Required Skills & Qualifications
* 2+ years experience in Personal Branding / Digital Marketing
* Strong content writing and storytelling skills
* Hands-on experience with LinkedIn & Instagram growth strategies
* Understanding of branding, positioning, and audience psychology
* Basic knowledge of design tools like Adobe / CapCut
* Familiarity with analytics tools and performance tracking
* Excellent communication and coordination skills
8. Preferred Qualifications
* Proven experience in building or managing personal brands for founders, coaches, influencers, or industry experts
* Strong understanding of short-form video strategy, including Reels and Shorts, with a focus on visibility and engagement
* Working knowledge of SEO and keyword optimization to enhance personal discoverability across platforms
* Ability to manage multiple personal brands simultaneously, ensuring consistent positioning, voice, and performance across clients
9. Key Performance Indicators (KPIs)
1. Follower Growth Rate
2. Engagement Rate
3. Content Reach & Impressions
4. Lead Generation / Inquiries
5. Brand Authority Growth
How to Apply
We’re looking for candidates who can demonstrate their personal branding expertise through real work and results.
Please share:
Your updated resume
Portfolio showcasing personal brands you’ve built or managed
Links to social media profiles or accounts handled (with measurable growth or impact)
Sample content (posts, captions, videos, or campaigns) that reflect your storytelling and brand positioning skills
Address: back side Peelamedu, Bus Stop, 76 A-1, Srinagar Rd, Periyar Nagar, Sri Nagar, Hope College, Coimbatore, Tamil Nadu 641004.
Job Types: Full-time, Permanent, Fresher
- Must have a portfolio of previous work (mandatory)
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: In person
