We are seeking a commercially sharp and strategically oriented Business Development Manager / Marketing Manager to drive SLN's revenue growth, brand positioning, and client acquisition. This role demands equal competence in identifying and winning new contracts, managing long-term client relationships, building SLN's brand in the MEP/EPC market, and supporting tender processes with intelligence-backed proposals.
The ideal candidate is a strategic thinker with a hunter's drive — someone who understands the EPC business ecosystem, has existing relationships with real estate developers, government bodies, or industrial clients, and can translate market opportunities into signed contracts and long-term partnerships.
KEY ROLES & RESPONSIBILITIES
A. Business Development & Revenue Growth
- Develop and execute the company's annual BD plan with revenue targets across key segments: real estate, industrial, data centres, government, and infrastructure.
- Identify, pursue, and close new MEP/EPC contracts, electrical infrastructure projects, fire protection, and T&D opportunities.
- Build a robust sales pipeline covering short-term (0–3 months), mid-term (3–6 months), and long-term (6–12 months) opportunities.
- Target key client segments: RERA-registered developers, Tier-1 real estate brands, industrial plants, IT parks, hospitals, data centres, hotels, and government departments.
- Lead commercial negotiations on new project awards — pricing strategy, scope alignment, payment terms, and contract finalisation.
- Track and report on pipeline conversion, win rates, and revenue forecasts to the MD on a weekly basis.
B. Client Relationship Management
- Build and maintain C-suite and decision-maker relationships with project directors, procurement heads, estate managers, and key accounts at existing and prospect client organisations.
- Conduct regular structured client visits, presentations, and capability showcases for SLN's project portfolio.
- Manage key account retention — identify upsell and cross-sell opportunities within existing client relationships.
- Maintain a client CRM database with full interaction history, project pipeline, and next-action schedule.
- Lead client entertainment, site visits, and project review meetings to strengthen relationships and discover new opportunities.
C. Tender, Bid & Proposal Management
- Identify and track relevant tenders across GEM, CPWD, State PWDs, private developer RFQs, and EPC bid portals.
- Coordinate with Engineering, Planning, Contracts, and Finance teams to prepare competitive, technically sound bid packages.
- Prepare compelling company profiles, capability statements, experience credentials, and project reference documents.
- Lead bid strategy sessions — analysing client requirements, competitor positioning, and pricing to maximise win probability.
- Maintain a bid tracker with submission status, feedback received, negotiation stage, and final outcome for all bids.
- Conduct post-bid reviews for lost bids to identify improvement areas for future submissions.
D. Marketing, Branding & Digital Presence
- Develop and execute SLN's marketing strategy — positioning the company as a premium MEP/EPC brand in South India and beyond.
- Manage SLN's digital presence — website content, LinkedIn, project case studies, and company announcements.
- Create and maintain a high-quality company profile brochure, project portfolio document, and capability presentation updated quarterly.
- Represent SLN at industry events, developer conferences, CREDAI/ASSOCHAM forums, and trade exhibitions.
- Develop sector-specific marketing collateral — targeted pitch decks for real estate, industrial, data centre, and government segments.
- Build SLN's brand recognition among Hyderabad's top-tier developer community and expand visibility to other key markets.
E. Market Intelligence & Strategic Planning
- Monitor and report on competitor activities, pricing strategies, project wins, and market positioning in the MEP/EPC space.
- Track upcoming large-scale real estate and infrastructure projects in Hyderabad, Bangalore, Chennai, Mumbai, and other target markets.
- Provide the MD with monthly market intelligence reports covering pipeline opportunities, competitive landscape, and strategic recommendations.
- Identify new verticals or geographies where SLN can profitably expand — data centres, green buildings, solar integration, EV infrastructure.
F. Internal Coordination & Handover
- Coordinate closely with Contracts & Commercial team during proposal stage to ensure commercial terms are correctly represented.
- Facilitate seamless bid-to-execution handover — brief the project team on client expectations, commercial commitments, and scope details.
- Work with the Finance team on credit assessment of new clients and payment milestone structuring during contract negotiations.
- Support the MD in investor presentations, banking relationship meetings, and strategic partner discussions.
G. Reporting & Performance Tracking
- Prepare and present weekly BD pipeline reports covering leads, proposals submitted, negotiations, and orders confirmed.
- Track and report quarterly on BD KPIs: enquiry volume, bid conversion rate, order booking value, and client acquisition count.
- Maintain a project win-loss analysis database to continuously improve bid quality and competitive positioning.
REQUIRED SKILLS & COMPETENCIES
Business Development & Sales Skills
- Proven track record of winning new MEP/EPC, electrical, or construction contracts in competitive markets.
- Strong commercial negotiation skills — experience closing deals at ₹5 Crore to ₹100+ Crore value.
- Consultative selling approach — ability to understand client problems and position SLN as the preferred solution.
- Existing network of decision-makers in real estate development, industrial, or government sectors (mandatory).
Marketing & Communication Skills
- Ability to create and present compelling company profiles, project case studies, and pitch decks.
- Digital marketing awareness — LinkedIn strategy, website content, and professional brand management.
- Excellent written and verbal communication — proposals, client correspondence, and executive presentations.
- Strong public representation skills — conferences, industry forums, and developer events.
Analytical & Strategic Skills
- Market research and competitive intelligence capability.
- Financial understanding of EPC project economics — margins, payment terms, working capital implications.
- Data-driven pipeline management with CRM discipline.
QUALIFICATIONS & EXPERIENCE
Educational Qualifications
- B.E. / B.Tech in Electrical with strong business aptitude (preferred).
- MBA in Marketing, Sales, Business Management, or Strategy (strongly preferred).
- Certified Sales Professional / Digital Marketing certifications — added advantage.
Experience
- 6 to 15 years of relevant experience in BD, sales, or marketing roles in MEP/EPC, electrical contracting, or construction sectors.
- Minimum 3 years in a managerial BD role with demonstrated order booking targets and achievements.
- Proven experience managing large developer accounts or government tender processes in South India.
- Track record of winning projects above ₹10 Crore in value from the MEP/EPC or electrical sector.
KEY PERFORMANCE INDICATORS (KPIS)
- Monthly enquiry pipeline value generated — minimum ₹50 Crore qualified pipeline per quarter.
- Bid submission volume — minimum 4–6 qualified proposals submitted per month.
- Bid-to-order conversion rate — target 25%+ win rate on submitted proposals.
- Order booking value per quarter — as per annual BD target agreed with MD.
- New client acquisitions per year — minimum 5 new clients onboarded annually.
- Company profile & marketing collateral updated every quarter without fail.
- LinkedIn and digital presence — minimum 2 posts per week with measurable engagement growth.
PREFERRED INDUSTRY & MARKET EXPOSURE
- MEP EPC, Electrical Contracting, Fire Protection Systems, or T&D project sales.
- Real estate developer relationships — Hyderabad, Bangalore, Chennai, and Mumbai markets.
- Government tender experience — GEM, CPWD, HMDA, GHMC, TRANSCO, DISCOM projects.
- Data centre, hospital, hotel, and large commercial project BD experience.
- Solar, EV charging infrastructure, or green building MEP integration — added advantage.
Pay: ₹360,000.00 - ₹450,000.00 per year
Benefits:
Application Question(s):
- What is your Notice Period?
- What is your Current CTC?
Work Location: In person
