Position Title: Deputy General Manager – Creative & Design, Accessories
Department: Mahindra Auto Accessories Team
Location: Mumbai, Maharashtra
Role Overview
As part of the Mahindra Auto Accessories team, the Deputy General Manager (DGM) – Creative & Design will spearhead the creative vision and design strategy for apparel, luggage, and lifestyle merchandise. This role is central to shaping Mahindra’s adventure and lifestyle brand identity through distinctive product aesthetics, cohesive seasonal collections, and leadership of a multidisciplinary design team.
Key Responsibilities
Creative Leadership
Lead creative direction for apparel, luggage, and lifestyle merchandise within Mahindra Auto Accessories.
Own and evolve the brand’s design language and aesthetics to reflect Mahindra’s adventure ethos.
Seasonal Collections & Brand Alignment
Plan, design, and deliver seasonal collections that resonate with Mahindra’s lifestyle positioning.
Ensure consistency across categories and alignment with brand storytelling.
Team Management
Manage and mentor apparel, luggage, and graphic design teams.
Foster a culture of creativity, innovation, and collaboration.
Design-to-Production Collaboration
Partner with buying and procurement teams to streamline the design-to-production pipeline.
Oversee vendor sourcing, sample approvals, and production readiness.
Market & Launch Execution
