Job Title -SEO Specialist with Content Writing Skills
Experience-3 to 6 Years
Focus Area -SEO strategy, technical SEO, B2B content, and digital visibility
Role Summary
We are looking for an SEO Specialist who is strong in both strategy and execution. The role is primarily focused on SEO: keyword research, technical audits, on-page optimization, content planning, and improving organic search performance. Content writing is a supporting part of the role. The ideal candidate can write clear, well-structured B2B content but understands that their first responsibility is search visibility, not content volume.
SEO Strategy and Execution
- Plan and execute on-page SEO across the NeosAlpha website, including title tags, meta descriptions, heading structure, canonical tags, and internal linking.
- Conduct keyword research and map keywords to existing and planned content. Build topic clusters and identify content gaps against competitors.
- Carry out regular technical SEO audits covering crawlability, indexation, page speed, Core Web Vitals, redirect chains, broken links, and sitemap health.
- Implement and validate structured data (JSON-LD/schema markup) for key page types, including service pages, FAQs, and blogs.
- Use Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and PageSpeed Insights to monitor performance, identify issues, and track improvements.
- Work on AI search visibility and answer-engine optimization (AEO/GEO) to ensure NeosAlpha content appears in AI-generated search responses.
- Identify opportunities for off-page SEO, including link building, guest posting, partner content, and digital PR collaboration.
Content Writing
- Write SEO-optimized blogs, service pages, landing pages, case studies, whitepapers, and social media copy on B2B technology topics.
- Produce content briefs with target keywords, heading structure, search intent alignment, FAQ sections, and internal link suggestions before writing begins.
- Refresh and update existing website content based on SEO audit findings and performance data from Search Console and GA4.
- Coordinate with design, development, and technical teams to get content published accurately and on time.
Required Skills
SEO Skills (Primary)
- Strong working knowledge of on-page SEO: keyword research, search intent mapping, heading hierarchy, meta tags, URL structure, and internal linking.
- Good understanding of technical SEO: crawl budget, indexing, robots.txt, XML sitemaps, hreflang, redirect types, canonical tags, and page speed optimization.
- Hands-on experience with SEO tools such as Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, and PageSpeed Insights.
- Familiarity with structured data formats (JSON-LD, schema.org) and how to implement them for rich results.
- Understanding of AEO and GEO principles and how to optimize content for AI-driven search responses.
- Awareness of off-page SEO principles, including backlink acquisition, anchor text strategy, and digital PR.
Content Skills (Supporting)
- Ability to write clear, professional B2B content in long-form (blogs, whitepapers, case studies) and short-form (social media, ad copy, email) formats.
- Able to understand technical topics and convert them into useful, buyer-focused content without losing accuracy.
- Good editing and proofreading skills with attention to brand tone, structure, and clarity.
Preferred Experience
- Prior experience in B2B technology, SaaS, cloud, integration services, or IT consulting companies.
- Experience running SEO audits independently, identifying issues, and prioritizing fixes based on business impact.
- Familiarity with platforms or topics such as Azure, Google Cloud, Boomi, Celigo, Workato, Apigee, Salesforce, NetSuite, Databricks, AI, and automation is preferred.
- Experience creating content that targets both technical and business buyers in enterprise technology markets.
Salary and Perks
In commensuration with an individual's skills and experience.
Pay: ₹700,000.00 - ₹1,200,000.00 per year
Work Location: In person
