Content Writer & Brand Strategy Executive (Remote | Work From Home)
Company: 8MH Organic (Averi International)
Location: Remote (Work From Home)
Experience: 2–6 Years
Employment Type: Full-Time
About Us
8MH Organic is a boutique hospitality and experiential stays company managing premium villas, farmstays, boutique hotels, and unique event venues across India.
We're building more than a hospitality company—we're building a recognizable lifestyle brand. Every piece of content we publish should educate, inspire, build trust, and ultimately convert viewers into guests, property owners, and business partners.
We're looking for a creative thinker who enjoys developing ideas, writing compelling content, and shaping brand communication across multiple platforms. If you're someone who constantly notices marketing campaigns, thinks about why brands succeed, and enjoys turning ideas into engaging content, we'd love to hear from you.
Your Role
This role combines content writing, brand strategy, campaign planning, storytelling, and marketing ideation.
You'll work closely with the founder and marketing team to ensure every customer touchpoint reflects the 8MH brand.
Key ResponsibilitiesBrand Strategy & Content Planning
- Develop monthly content strategies across all marketing channels
- Create campaign concepts aligned with business goals
- Identify content opportunities around travel, hospitality, entrepreneurship, vacation rentals, property ownership and lifestyle
- Ensure a consistent tone of voice across all communication
- Research industry trends and competitor activity to generate fresh campaign ideas
Social Media Content
Plan and write content for:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Google Business Profile
Responsibilities include:
- Captions
- Carousel copy
- Reels concepts
- Hooks
- Story ideas
- Community engagement content
- Educational content
- Thought leadership content
- Founder branding content
Video Strategy & Creative Direction
Develop concepts for:
- Reels
- Short-form videos
- Long-form YouTube videos
- AI-generated videos
- Promotional campaigns
This includes:
- Script writing
- Storyboards
- Shot lists
- Creative direction notes
- Voiceover scripts
- Interview questions
- Founder videos
- Testimonial frameworks
(Actual filming/editing is handled by the creative team.)
Influencer & Creator Marketing
Help grow the brand through strategic collaborations by:
- Identifying creators, influencers, travel bloggers, photographers, filmmakers and hospitality content creators aligned with our brand
- Developing collaboration ideas and campaign concepts
- Preparing outreach messaging and collaboration briefs
- Creating campaign guidelines to ensure consistent brand communication
- Tracking campaign performance and suggesting improvements
- Building long-term relationships with creators who align with the 8MH brand
Marketing Automation Content
Create copy for:
- Email sequences
- Welcome emails
- Nurture campaigns
- Promotional campaigns
- WhatsApp sequences
- Lead nurturing journeys
- Guest communication templates
Website & Landing Pages
Write and improve content for:
- Website pages
- Property pages
- Landing pages
- Service pages
- Blogs
- FAQs
- Case studies
Sales & Offline Marketing
Develop communication material for:
- Presentations
- Networking events
- Elevator pitches
- Brochures
- Flyers
- Property decks
- Proposal content
- Sales collateral
- Event speeches
- Workshop material
AI-Assisted Content Creation
Use modern AI tools to improve productivity and creativity.
Experience with tools such as ChatGPT, Claude, Gemini, Perplexity, Notion AI or similar is a plus.
We're Looking For Someone Who...
- Loves writing and storytelling
- Naturally thinks like a marketer
- Notices great advertising and wonders why it works
- Can simplify complex ideas into engaging content
- Is curious, creative and constantly generating ideas
- Understands consumer psychology and persuasive communication
- Has excellent written English
- Enjoys research and learning
- Can manage multiple projects simultaneously
- Is organised, proactive and dependable
Preferred Experience
Experience in one or more of the following industries would be beneficial:
- Hospitality
- Travel
- Vacation Rentals
- Luxury Lifestyle
- Real Estate
- Consumer Brands
- Marketing Agencies
- Digital Media
What You'll Work On
Your work may include content related to:
- Boutique stays
- Farmstays
- Villas
- Airbnb hosting
- Property management
- Hospitality entrepreneurship
- Guest experiences
- Travel inspiration
- Lifestyle branding
- Experiential events
- Founder branding
- Educational marketing
Why Join 8MH Organic?
- Work directly with the founder and contribute to brand strategy
- Opportunity to influence how a growing hospitality brand is perceived nationally
- Remote work with flexibility
- Exposure to AI-powered marketing workflows
- Diverse, creative projects with real ownership
- Long-term career growth as the company expands
- Collaborative and entrepreneurial work environment where your ideas are encouraged
How to Apply
Please share:
- Your resume
- A portfolio or samples of content you've written (social media posts, blogs, email campaigns, website copy, scripts, etc.)
- A brief note explaining why you're interested in this role
- Any experience you've had developing content strategies, campaign concepts, or influencer collaborations
If you enjoy turning ideas into campaigns, writing content that people actually want to read, and helping build brands that people remember, we'd love to hear from you.
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Work Location: Remote
