About the Role
We are seeking a creative, analytical, and performance-driven Copywriter to join our team. The ideal candidate will craft compelling ad scripts and copy for high-impact performance campaigns across platforms such as Facebook and Google. If you excel at blending creativity with data driven optimization, this role is perfect for you.
Key Responsibilities
1. Scriptwriting for Performance Ads • Develop engaging, persuasive, and conversion-focused video ad scripts. Understanding of how to improve hook and hold • Tailor scripts to suit platform-specific performance formats.
2. Ad Copywriting • Write clear, impactful, and high-performing copy for social media and search campaigns.
3. Trend & Audience Analysis • Stay updated on industry trends, platform updates, and audience insights. • Integrate learning into creative development.
4. Performance Optimization • Monitor key ad metrics and identify opportunities to refine creatives. • Continuously iterate scripts and copy to improve performance.
5. Creative Collaboration • Work closely with designers and video editors to ensure seamless translation of scripts into compelling videos/visuals.
6. Shoot Participation • Attend shoots to guide execution and align the final output with the creative vision.
7. Performance Analysis • Use campaign data to evaluate effectiveness and evolve creative strategy.
Requirements
- Bachelor’s degree in Mass Media, Copywriting, Advertising, or related fields (preferred, not mandatory).
- Minimum 1 year of experience in copywriting, preferably for D2C brands or in performance marketing (in agencies)
- Strong understanding of Facebook and Google ads, including creative best practices.
- Ability to combine creative storytelling with analytical decision-making.
- Excellent command of English and Hindi with strong narrative skills.
Pay: ₹700,000.00 per year
Work Location: Hybrid remote in Mumbai, Maharashtra
