About the Role:
We are looking for an energetic, result-oriented Area Sales Manager (ASM) to lead our business expansion across HoReCa (Hotels, Restaurants, Catering), Retail, and Quick Commerce channels. As an ASM, you will be responsible for setting up distribution networks, driving monthly sales targets, onboarding new accounts, and managing client relationships.
Key Responsibilities:
- Channel Expansion: Lead sales operations for HoReCa, Modern/General Retail Trade, and Institutional/Q-Commerce channels.
- Target Achievement: Consistently achieve monthly, quarterly, and annual primary and secondary sales targets.
- Client Onboarding: Onboard new Key Accounts, restaurant chains, hotels, and retail distributors in the assigned territory.
- Territory Management: Plan and execute market mapping, route planning, and daily field visits to maximize coverage.
- Competitor & Market Analysis: Monitor market trends, customer demands, competitor strategies, and pricing adjustments.
- Team & Operations: Manage client service queries, stock forecasting, order fulfillment, and coordination with logistics/cold storage.
- Reporting & Tracking: Maintain accurate weekly/monthly sales performance reports, collection statuses, and sales pipeline updates.
Requirements & Qualifications:
- Experience: 3 to 7 years of proven sales track record in FMCG, Food & Beverages, Confectionery, or Premium Foods.
- Strong Network: Established connections with HoReCa key accounts, purchasing managers, and distributors in the target territory.
- Sales Drive: Demonstrated history of meeting and exceeding sales targets (% target achievement).
- Communication: Excellent negotiation, presentation, and interpersonal skills.
- Travel: Willingness to undertake daily local field visits and regional outstation travel as required.
- Vehicle: Valid Driving License and two-wheeler/four-wheeler for field movement.
- Education: Bachelor’s degree in Business, Marketing, or a related field (MBA/PGDM preferred).
Benefits & Perks:
- Competitive Salary + Uncapped Performance Incentives
- Daily Allowance (DA) & Travel Reimbursement (TA)
- Career progression path into Regional/National Sales leadership
- Corporate laptop/phone allowance
Supplemental Pay Types:
- Performance bonus / Quarterly incentive
- Yearly appraisal bonus
Pay: ₹40,349.84 - ₹97,089.45 per month
Benefits:
- Cell phone reimbursement
- Food provided
Work Location: In person
