SEO Specialist
Company: WABA Connect
Location: Lucknow / Remote
Experience: 5+ Years
Employment Type: Full-Time
About WABA Connect
WABA Connect is a leading provider of WhatsApp Business API, Bulk SMS, RCS Messaging, Chatbot Solutions, and Cloud Communication Services. We help businesses improve customer engagement through innovative communication technologies.
Job Responsibilities
- Develop and implement SEO strategies to improve organic rankings and website traffic.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, blogs, and service pages.
- Perform on-page SEO, technical SEO, and off-page SEO activities.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
- Create and execute link-building strategies.
- Track keyword rankings and prepare monthly SEO performance reports.
- Work closely with content writers and developers to improve website performance.
- Identify SEO opportunities for WhatsApp API, Bulk SMS, RCS Messaging, and related services.
- Stay updated with the latest SEO trends, algorithm updates, and best practices.
Required Skills
- Strong knowledge of On-Page SEO, Off-Page SEO, and Technical SEO.
- Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools.
- Knowledge of keyword research, content optimization, and link-building strategies.
- Understanding of website performance optimization and Core Web Vitals.
- Experience with WordPress and SEO plugins.
- Basic knowledge of HTML, CSS, and website structure is preferred.
- Strong analytical and reporting skills.
Preferred Qualifications
- Bachelor's degree in Marketing, IT, Business, or a related field.
- Experience working with SaaS, Technology, Telecom, or Digital Marketing companies.
- Proven track record of increasing organic traffic and search rankings.
Key Performance Indicators (KPIs)
- Growth in organic traffic.
- Improvement in keyword rankings.
- Increase in qualified leads from organic search.
- Growth in domain authority and backlink profile.
- Website technical health and SEO score.
Pay: From ₹36,000.00 per month
Work Location: In person
