We are looking for a performance-driven Ads Specialist / PPC Specialist to plan, execute, and optimize paid advertising campaigns across Google and social media platforms. The ideal candidate should be analytical, creative, and conversion-focused, with a strong understanding of audience targeting, budget optimization, and ROI-driven growth Experience: 2-3 years
Published Date : January 16, 2026
Job Type : full-time
-
Plan, create, and manage paid ad campaigns on Google Ads, Meta (Facebook & Instagram), and other PPC platforms
-
Conduct keyword research, audience targeting, and competitor analysis
-
Optimize campaigns for conversions, leads, and ROI
-
Monitor daily ad performance and budgets
-
A/B test ad creatives, copies, landing pages, and audiences
-
Track and analyze campaign performance using analytics tools
-
Generate weekly and monthly performance reports
-
Coordinate with design, content, and web teams for high-converting creatives
-
Stay updated with platform policies, trends, and algorithm changes
-
Proven experience managing Google Ads and Meta Ads
-
Strong understanding of PPC metrics (CPC, CTR, CPA, ROAS, Quality Score)
-
Experience with conversion tracking, pixels, and event setup
-
Knowledge of Google Analytics, Google Tag Manager, and ad dashboards
-
Ability to manage multiple campaigns and budgets simultaneously
-
Strong analytical and problem-solving skills
-
Experience with LinkedIn Ads, YouTube Ads, or other paid platforms (Preferred Skills - Good to Have)
-
Experience in lead-generation campaigns (real estate, service industry, healthcare, education, etc.) - (Preferred Skills - Good to Have)
- Basic understanding of landing page optimization and CRO (Preferred Skills - Good to Have)
-
Google Ads or Meta certifications (Preferred Skills - Good to Have)
-
Experience: 2-3 years (Preferred Skills - Good to Have)
