Key Responsibilities
Brand & Marketing Strategy
- Develop and execute comprehensive marketing strategies aligned with business goals and admissions targets
- Strengthen brand positioning across all centres and communication channels
- Ensure brand consistency across digital, print, events, and on-ground activations
Digital Marketing
- Plan and oversee Meta Ads, Google campaigns, WhatsApp marketing, and lead generation activities
- Monitor campaign performance and optimize for enquiries, conversions, and ROI
- Coordinate website updates, SEO initiatives, and landing pages
Content & Social Media
- Lead content planning for social media, blogs, campaigns, and communication materials
- Oversee creation of reels, videos, parent testimonials, and engagement campaigns
- Ensure timely execution of monthly content calendars
Events & Activations
- Plan and execute events, residential society activations, school engagement activities, and community outreach programs
- Drive admissions-focused campaigns during key seasons and festivals
- Coordinate launch events, exhibitions, workshops, and parent engagement initiatives
PR & Partnerships
- Build relationships with influencers, parenting communities, local partners, and media platforms
- Drive PR opportunities, local collaborations, and community engagement initiatives
- Identify strategic partnerships to enhance brand visibility
Team Management
- Lead and mentor the marketing team, vendors, designers, and agency partners
- Ensure smooth coordination between schools and central marketing functions
- Track deliverables, timelines, and campaign execution
Analytics & Reporting
- Monitor campaign performance, admissions funnel, lead quality, and engagement metrics
- Share periodic reports and actionable insights with leadership
- Optimize budgets and marketing spends effectively
Skills & Requirements
- Degree in Marketing, Communications
- 6–10 years of marketing experience, preferably in education, preschool, childcare, retail, or hospitality sectors
- Strong understanding of digital marketing and social media platforms
- Experience in event planning and local area marketing
- Excellent communication, presentation, and stakeholder management skills
- Strong creative thinking and execution capabilities
- Ability to manage multiple projects and teams simultaneously
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
