Job Description
Position: Product Manager / PMT – Healthcare
Department
Marketing / Product Management Team (PMT)
Reporting To
Marketing Manager / Head – Marketing
Role Purpose
The Product Manager will be responsible for developing and executing effective brand plans
and marketing strategies to drive product growth, market penetration, prescription
generation, and overall business performance. The role requires close coordination with the
Sales, Medical, Training, and other cross-functional teams to ensure effective
implementation of marketing initiatives.
Key Roles & Responsibilities
1. Brand Planning & Marketing Strategy
Develop annual and periodic brand plans in line with the organization's business
objectives.
Prepare and execute short-term and long-term marketing strategies for assigned
brands/products.
Conduct market analysis, competitor tracking, customer insights, and sales trend
analysis to identify growth opportunities.
Monitor brand performance and recommend corrective actions to achieve sales and
market share objectives.
Develop strategies for product positioning, differentiation, and lifecycle
management.
2. Marketing Campaigns & In-Clinic Activities
Conceptualize and execute innovative in-clinic activities and doctor engagement
programs.
Develop scientific and promotional initiatives to improve product awareness and
brand recall among doctors.
Coordinate with healthcare professionals and relevant stakeholders for effective
execution of scientific and promotional initiatives.
Evaluate the effectiveness and ROI of marketing activities and campaigns.
3. Marketing Collaterals & Promotional Inputs
Develop scientifically accurate and impactful marketing collaterals, including:
o Visual aids
o Leave-behind literature
o Doctor communication materials
o Patient awareness materials
o Digital promotional content
o Product presentations and promotional campaigns
Work closely with internal and external agencies for content development, design,
and timely delivery of promotional materials.
Ensure all promotional materials comply with applicable company policies and
regulatory requirements.
4. Sales Promotion & Field Coordination
Develop and execute effective sales promotion schemes and initiatives to support
business growth.
Work closely with the Sales team to understand customer feedback, market
challenges, competitor activities, and business opportunities.
Regularly accompany the field team to gain firsthand market insights and understand
doctor/customer requirements.
Translate field insights into actionable marketing and brand strategies.
5. Sales Force Training & Capability Building
Conduct product and marketing training programs for the Sales team.
Ensure the field force has strong knowledge of:
o Product features and benefits
o Scientific communication
o Competitive differentiation
o Brand positioning
o Sales and promotional strategies
Develop training modules, product presentations, FAQs, and other learning
resources.
Support the Sales team in improving product-wise sales performance and
promotional effectiveness.
6. Cross-Functional Coordination
Work closely with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and
other relevant functions.
Ensure the availability of marketing inputs and promotional materials as per business
requirements.
Participate in sales review meetings and provide marketing insights and action plans.
Support new product launches and ensure effective launch planning and execution.
7. Performance Monitoring & Reporting
Track sales performance, marketing activity effectiveness, and ROI.
Prepare periodic reports, dashboards, presentations, and business reviews.
Monitor achievement against brand objectives and recommend improvement
initiatives.
Keep updated on healthcare industry trends, competitor activities, and changing
customer preferences.
Desired Candidate Profile
Education
Graduate in Pharmacy, Life Sciences, Biotechnology, or a related healthcare
discipline.
MBA/PGDM in Marketing will be preferred.
Experience
Relevant experience in Product Management / PMT / Brand Management within
the pharmaceutical, healthcare, medical devices, diagnostics, or allied healthcare
health Tech industry.
Experience in managing brands, developing marketing strategies, preparing
promotional materials, and working closely with Sales teams.
Key Competencies
Strong understanding of brand management and healthcare marketing.
Ability to develop and execute effective brand and marketing strategies.
Good analytical and business acumen.
Excellent presentation and communication skills.
Strong stakeholder management and cross-functional coordination abilities.
Ability to conduct impactful sales force training.
Creativity in developing marketing campaigns and doctor engagement initiatives.
Willingness to undertake regular field working and travel.
Key Performance Indicators (KPIs)
Achievement of brand sales and growth targets.
Improvement in market share and brand performance.
Effectiveness and ROI of marketing campaigns.
Timely execution of brand plans and promotional activities.
Quality and timely availability of marketing collaterals.
Effectiveness of sales promotion initiatives.
Sales team product knowledge and training effectiveness.
Successful execution of product launches and in-clinic activities.
Pay: ₹60,000.00 - ₹750,000.00 per year
Benefits:
Work Location: In person
