We are looking for a Performance Marketing Executive to drive customer engagement, retention, reactivation, and revenue growth through data-driven lifecycle marketing and marketing automation initiatives.
The ideal candidate should have hands-on experience in CRM, Email Marketing, Marketing Automation, customer segmentation, personalization, and multichannel campaigns, with a strong focus on measurable business outcomes.
This role is ideal for someone who is data-driven, target-oriented, proactive, and focused on improving customer engagement, retention, and sales performance.
Key Responsibilities
- Build and execute customer lifecycle and retention journeys across key stages of the customer journey.
- Develop and execute reactivation strategies for dormant and inactive users through Email and WhatsApp automation.
- Create and manage multichannel campaigns across Email, Push Notifications, SMS, WhatsApp, In-App, and Web Push.
- Manage customer segmentation and implement personalization strategies to improve engagement and conversions.
- Conduct A/B testing to optimize open rates, CTR, engagement, and conversion rates.
- Track and analyze key performance metrics including retention rate, reactivation rate, repeat purchase ratio, and Customer Lifetime Value (CLV).
- Prepare performance reports with actionable insights and clear revenue impact analysis.
- Identify opportunities to improve customer engagement, retention, repeat purchases, and sales.
- Collaborate with Growth, Product, and Content teams to plan and execute customer-centric campaigns.
- Take ownership of campaign performance and contribute toward achieving business, sales, and revenue targets.
Skills & Experience Required
- 1–3 years of experience in CRM, Email Marketing, Customer Lifecycle Marketing, or Marketing Automation.
- Strong understanding of customer retention and lifecycle marketing strategies.
- Experience with customer segmentation, personalization, and multichannel campaign execution.
- Strong data-driven mindset with a focus on achieving measurable business outcomes.
- Hands-on experience with A/B testing and campaign performance optimization.
- Understanding of key retention and customer value metrics such as retention rate, reactivation rate, repeat purchase ratio, and CLV.
- Proven ability to improve customer engagement, retention, and sales performance.
- Proven ability to contribute toward and achieve sales/revenue targets.
- Excellent communication and persuasion skills.
- Strong analytical, problem-solving, and decision-making abilities.
- Proactive, self-driven, and results-oriented approach.
Education
Any Graduate.
Why Join?
- Opportunity to work on data-driven customer lifecycle and retention initiatives.
- Direct exposure to CRM, marketing automation, multichannel campaigns, and revenue growth.
- Opportunity to collaborate with Growth, Product, and Content teams.
- Performance-linked variable incentives.
- Opportunity to take ownership of initiatives directly impacting customer engagement, retention, and revenue.
Apply Now
If you have relevant experience in CRM, Email Marketing, Customer Lifecycle Marketing, or Marketing Automation, along with a strong data-driven and target-oriented mindset, we would love to hear from you.
Immediate joiners and candidates available within 30 days are preferred.
Share your updated CV for evaluation and further interview coordination.
Pay: Up to ₹400,000.00 per year
Application Question(s):
- What is your notice period? (in days)
- What is your current CTC? (per month)
- What is your expected CTC? (per month)
Work Location: In person
