Company: CommonMartin Consulting LLP.
Role: Email Marketing Specialist / Executive
Experience: 2–5 Years
Employment Type: Full-Time
Location: Pune – On-site
About CommonMartin Consulting LLP.
CommonMartin Consulting LLP. is a B2B demand generation and marketing solutions company working with global enterprise technology brands. We help clients engage relevant decisionmakers through targeted campaigns, account-based marketing, content syndication, email outreach, research-led targeting, and multi-channel demand generation.
We are looking for an experienced Email Marketing Specialist who can independently plan, execute, monitor, and optimize B2B email marketing campaigns for our enterprise clients.
Key Responsibilities
- Plan and execute B2B email marketing campaigns for global enterprise clients.
- Build and manage targeted email outreach campaigns across different industries, geographies, personas, and account segments.
- Create and manage email sequences, nurture campaigns, follow-ups, and re-engagement campaigns.
- Work closely with the Research, Data, Campaign Delivery, Content, and Operations teams to ensure accurate audience targeting.
- Segment databases based on job titles, industries, company size, geography, technologies, intent signals, and campaign requirements.
- Create compelling subject lines, email copy, CTAs, and personalized messaging for different buyer personas.
- Set up and execute large-scale email campaigns while maintaining strong deliverability standards.
- Manage email domain reputation, sender reputation, warm-up processes, and sending infrastructure.
- Monitor bounce rates, spam rates, open rates, click-through rates, reply rates, conversions, and overall campaign performance.
- Perform A/B testing on subject lines, messaging, CTAs, sending times, and campaign sequences.
- Optimize campaigns based on engagement and performance data.
- Maintain email suppression lists, unsubscribe lists, DNC requirements, and campaign exclusions.
- Ensure compliance with GDPR, CAN-SPAM, CCPA, and other relevant email marketing guidelines.
- Identify and troubleshoot email deliverability issues.
- Coordinate with the SDR/Calling teams to help convert engaged prospects into qualified conversations and meetings.
- Maintain accurate campaign reports and provide regular performance updates to internal stakeholders.
- Support multiple enterprise campaigns simultaneously while meeting delivery timelines and quality standards.
Required Experience & Skills
- 2–5 years of hands-on experience in Email Marketing, B2B Demand Generation, Lead Generation, or Marketing Operations.
- Strong understanding of B2B email marketing and outbound email campaigns.
- Experience working with large B2B databases and segmented prospect lists.
- Good understanding of email deliverability, sender reputation, domain health, SPF, DKIM, DMARC, bounce management, and spam prevention.
- Experience creating multi-step email sequences and nurture campaigns.
- Strong understanding of email campaign metrics such as:
- Delivery Rate
- Open Rate
- Click-Through Rate
- Reply Rate
- Bounce Rate
- Unsubscribe Rate
- Conversion Rate
- Experience with email automation and campaign management platforms.
- Understanding of ICPs, buyer personas, account segmentation, and B2B targeting.
- Good knowledge of CRM and lead management processes.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong analytical and problem-solving skills.
- Good written English and ability to create professional B2B communication.
- Strong attention to detail, particularly while handling client data and campaign specifications.
Tools Knowledge
Experience with some of the following tools or similar platforms will be an advantage
HubSpot | Apollo | Instantly | Smartlead | Lemlist | Mailchimp | SendGrid | Brevo | Zoho | Salesforce or other CRM platforms | Email verification and enrichment tools
What We Are Looking For
We are looking for someone who is not just an email sender, but understands the complete journey from:
Target Account → Right Persona → Data Validation → Segmentation → Messaging → Email Sequence → Engagement → Lead → Qualified Opportunity
The ideal candidate should be comfortable taking ownership of email campaign performance and continuously finding ways to improve engagement, deliverability, and conversions.
Key Success Metrics
Performance in this role will be measured through:
- Email deliverability
- Database quality
- Campaign engagement
- Reply and response rates
- Qualified lead generation
- Meeting/appointment contribution
- Campaign execution accuracy
- Timely campaign delivery
- Client campaign performance
- Continuous campaign optimization
Why Join CommonMartin Consulting LLP.?
- Work directly on campaigns for global enterprise brands.
- Gain exposure to international B2B markets.
- Work across demand generation, ABM, email marketing, SDR, intent data, and marketing technology.
- Opportunity to experiment with modern email automation and AI-driven marketing tools.
- High ownership and direct impact on enterprise campaign performance.
- Opportunity to grow into senior roles across Campaign Management, Marketing Operations, Demand Generation, and Client Delivery.
Pay: ₹50,000.00 - ₹80,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Pune, Maharashtra (Pune District): Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Application Question(s):
- Will you be able to work for 4pm to 1am shift?
- Which tools and platforms you have worked with? Kindly list down
- Do you have expereince with Email Marketing, B2B Demand Generation, Lead Generation, or Marketing Operations? Kindly list down
Education:
Experience:
- Email marketing: 2 years (Preferred)
- B2B Marketing: 2 years (Preferred)
Work Location: In person
