Sales Manager – Real Estate
Location: Erode & Nammakkal
Industry: Real Estate / Construction
Experience: 5–8 Years in Real Estate Sales
Employment Type: Full-Time
Job Summary
We are looking for an experienced Sales Manager with strong experience in the real estate/construction industry to lead the sales team, drive project sales, achieve revenue targets, and improve lead-to-booking conversions. The ideal candidate should have proven experience in handling sales executives, managing site visits, customer negotiations, and achieving monthly and project-level sales targets.
Key Responsibilities
Sales & Target Achievement
* Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
* Drive sales for residential/commercial real estate projects.
* Monitor individual and team performance against assigned targets.
* Identify opportunities to improve sales velocity and project absorption.
* Ensure effective follow-up and conversion of leads into site visits and bookings.
Team Management
* Lead, motivate, and manage the sales team to achieve targets.
* Set individual targets and track daily performance.
* Conduct regular sales review meetings and performance assessments.
* Train team members on product knowledge, customer handling, negotiation, and closing techniques.
* Support sales executives in handling high-value and difficult customers.
Lead & Conversion Management
* Monitor leads generated through digital marketing, telecalling, referrals, channel partners, and other sources.
* Ensure proper lead allocation and timely follow-up.
* Track the complete customer journey from lead → site visit → negotiation → booking → collection.
* Analyse reasons for lost leads and implement corrective actions to improve conversion rates.
Customer & Site Visit Management
* Personally handle important and high-value customers.
* Support the sales team during negotiations and closing discussions.
* Ensure a professional customer experience during site visits.
* Coordinate with CRM, marketing, and project teams to resolve customer queries.
CRM & Reporting
* Ensure all sales activities, customer interactions, follow-ups, site visits, and booking status are updated accurately in the CRM.
* Prepare daily, weekly, and monthly sales reports.
* Analyse sales funnel performance, conversion ratios, and team productivity.
* Provide management with regular updates on sales performance and market trends.
Collections & Documentation
* Coordinate with customers and internal teams to ensure timely payment collections.
* Follow up on pending payments and booking-related documentation.
* Coordinate with CRM, accounts, and legal teams for smooth transaction completion.
Market & Competitor Analysis
* Monitor competitor projects, pricing, offers, inventory, and market activities.
* Provide market feedback to management and marketing teams.
* Identify new sales opportunities and customer segments.
* Suggest promotional strategies based on market conditions.
Channel Partner / Broker Management
* Develop and maintain relationships with real estate brokers and channel partners.
* Generate business through channel partner networks.
* Track channel partner performance and ensure timely follow-up on leads.
* Coordinate incentive/commission-related activities with management.
Key Performance Indicators (KPIs)
* Monthly and quarterly sales target achievement
* Number of bookings and sales value
* Lead-to-site-visit conversion
* Site-visit-to-booking conversion
* Revenue generation
* Collection achievement
* Sales team productivity
* Lead follow-up efficiency
* CRM data accuracy
* Channel partner contribution
Required Skills
* Strong leadership and team management skills
* Excellent communication and negotiation skills
* Strong customer relationship management
* Good knowledge of real estate sales processes
* Target-oriented and result-driven approach
* Strong closing and objection-handling skills
* Good analytical and reporting skills
* Knowledge of CRM software and sales tracking systems
* Ability to work under sales targets and deadlines
Educational Qualification
* Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
* MBA in Marketing/Sales will be an added advantage.
Experience
* 5–8 years of overall sales experience, with preferably 3+ years in real estate/construction sales.
* Candidates with proven experience in residential apartment/villa/project sales will be preferred.
* Experience in handling and achieving targets through a sales team is essential.
Preferred Candidate Profile
* Strong network within the Coimbatore real estate market will be an advantage.
* Experience in residential project sales.
* Proven track record of achieving sales targets.
* Experience managing a team of Sales Executives/Relationship Managers.
* Willingness to travel locally for customer meetings and project requirements.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Leave encashment
- Provident Fund
Work Location: In person
