- The Primary responsibility of the role is to perform various activities related to Editorial program and execute marketing operations to improve visibility.
- Read content, correct spelling, punctuation and grammatical errors.
- Establish the marketing placement standards and ensure the accuracy and quality of editorial content. - Perform high skilled works around Blurb writing, Blurb consistency, Produce headlines on marketing placements to attract our target audience, help the team craft and refine ideas
- The role will require the candidate to quickly understand the marketing tools and operation workflow tools.
- The associate need to continuously adapt and learn new features on the Editors and improve on his/her acumen to quickly edit and fix content. The associate will report monthly on all key metrics from marketing placements. He/she has to follow editing SOP to spot/catch errors in the content. The associate will need to be aware of the operations metrics like productivity (Number of titles processed per hour), quality (defect %age) and delivery/latency SLA. The associate will be measured on his compliance to these Metrics, SLA requirements, QA guidelines, team and personal goals.
- Manage day-to-day work related to catalog management & digital marketing.
- Clear understanding on the digital marketing strategies done via different methods.
- Has an understanding on the metrics that are used to measure the success of the marketing promotions that are done.
- Manage special projects from planning through execution.
- Operate in an ambiguous environment to define new business practices and standard operating procedures.
- Create and drive business requirements for both process improvement and technical solutions
- Be a subject matter expert to inform recommended strategies that meet operating goals.
- The role will require the candidate to quickly understand SLA, Metrics, Deliverables and work towards achieving Goals.
- Candidate should be a team player and come up with improvement ideas to his direct report and improve the editing/QA process.
- The candidate will need to often contact stakeholders globally to provide status reports, communicate relevant information and escalate when needed.
- In addition, the candidate should have attention to detail, good communication skills, and a professional demeanor.
- Creating and scheduling standalone campaigns with a clear focus on devising strategies to drive traffic and engagement.
- Working with teams to gather learnings about how internal marketing tools are managed, maintained and continue to build use cases that build efficiencies in developing operational excellence
- Optimizing content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
- Analyzing data to identify customer segmentation strategies
- Craft, execute and build playbooks and SOPs.
- Completed under graduation (UG) in any stream.
- - Knowledge of Excel at a basic level (e.g., UX navigation, math & logical functions, lookup functions, etc.)
- - Experience effectively communicating complex concepts through written and verbal communication
- - Knowledge of statistics or other analytical techniques
- - 5+ years of digital content management, communications, or content strategy experience
- Experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround, or experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
- - Experience using customer insights and data to deeply understand target customers and dive deep
- - Knowledge of a varied set of software and editing tools (including HTML, Excel, image editing software, SQL)
- - Knowledge of basic SQL queries
- - Self starter, good team player
- - Good interpersonal skills to manage ongoing relationships with software team and inter operations teams
- - Working knowledge of XML standards would be an added advantage
- - Knowledge of or experience in Publishing industry is a big plus
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