Job Description: Senior Manager – Sponsorship & PartnershipsRole Summary
Drive sponsorship revenue and long-term brand partnerships across marquee exhibition portfolios. This role owns the complete sponsorship lifecycle—from high-value outbound business development and custom pitch curation to cross-show upselling and on-ground execution.
Key Responsibilities-
Revenue Generation: Achieve assigned sponsorship targets by identifying, negotiating, and closing new commercial opportunities and customized packages.
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Portfolio Cross-Promotion: Create bundled, multi-show sponsorship opportunities to maximize brand participation across the entire event portfolio.
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Business Development: Hunt for new leads via aggressive outbound outreach (cold calling, networking, industry events) and pitch directly to CXOs, Marketing Heads, and Brand Managers.
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Pipeline Management: Maintain a healthy, accurately forecasted sales pipeline within the CRM, driving strong proposal-to-conversion ratios.
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Delivery & Customer Success: Coordinate with internal teams to ensure all on-ground branding and digital deliverables are flawlessly executed, driving sponsor ROI and high renewal rates.
Key Performance Indicators (KPIs)-
Sponsorship Revenue Achieved vs. Target
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New Business Conversion & Renewal/Retention %
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Cross-Show Revenue Generated
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Pipeline Value & Proposal-to-Closure Ratio
Requirements
Candidate Profile-
Experience: 8–10 years in Sponsorship Sales, Exhibition Sales, Media Sales, or B2B Event Partnerships.
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Target Industries: Exhibitions, Large-scale Events, Media & Advertising, or Corporate Summits.
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Core Skills: C-Suite pitching, high-stakes negotiation, strategic pipeline management (CRM), and end-to-end client servicing.
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Education: MBA/PGDM in Marketing or Sales is preferred (Graduates with a stellar track record will also be considered).
