We are seeking a results-oriented Digital Marketing Executive to manage and execute digital marketing campaigns for the USA market. The ideal candidate should have experience in D2C marketing, paid advertising, SEO, email marketing, and performance analysis, with a strong understanding of U.S. consumer behavior and digital trends.
Key ResponsibilitiesPerformance Marketing
- Execute and optimize Meta (Facebook & Instagram) advertising campaigns targeting the U.S. market.
- Support Google Ads campaigns, including Search, Display, Shopping, and Performance Max.
- Monitor campaign performance and optimize for ROAS, CPA, CPC, CTR, and conversions.
- Conduct A/B testing for creatives, landing pages, and ad copy.
SEO & Website Optimization
- Perform keyword research focused on USA search trends.
- Optimize website content, blogs, and landing pages for search engines.
- Monitor website performance using Google Analytics and Search Console.
- Coordinate with developers to improve website speed and user experience.
Content & Social Media
- Coordinate with content creators and designers for campaign assets.
- Support organic social media growth across Instagram, Facebook, YouTube, and LinkedIn.
- Repurpose content for paid campaigns.
Marketplace & E-commerce
- Support marketing initiatives for Shopify and other U.S. eCommerce channels.
- Optimize product listings and landing pages for better conversions.
- Coordinate with marketplace teams to improve online visibility.
Analytics & Reporting
- Prepare weekly and monthly performance reports.
- Analyze customer behavior using Google Analytics 4.
- Identify growth opportunities based on campaign data.
- Track marketing KPIs and recommend improvements.
Market Research
- Research competitors in the U.S. health and wellness industry.
- Monitor consumer trends and emerging digital marketing opportunities.
- Stay updated with platform algorithm changes and advertising policies.
Required Skills
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- SEO (On-page & Off-page)
- Shopify
- Email Marketing Platforms (Klaviyo, Mailchimp, etc.)
- Basic HTML/CSS (preferred)
- Canva or Adobe Creative Suite
- Microsoft Excel / Google Sheets
- AI tools such as ChatGPT and Canva AI
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 1–3years of digital marketing experience.
- Experience managing campaigns for USA-based D2C or eCommerce brands.
- Experience in health, wellness, nutraceutical, skincare, or FMCG industries is an advantage.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Website Traffic Growth
- Conversion Rate
- Revenue Generated
- Email Open & Click Rates
- Organic Search Rankings
- Lead Generation
- Customer Retention Rate
What We Offer
- Opportunity to work on a fast-growing international D2C health & wellness brand.
- Exposure to global digital marketing campaigns.
- Professional learning and career growth.
- Collaborative and innovation-driven work environment.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Paid sick time
- Provident Fund
Work Location: In person
