Job Overview
Looking for a data-driven Performance Marketing Executive to manage, optimize, and scale paid acquisition channels (Meta, Google, LinkedIn). The primary focus will be driving qualified leads, lowering CAC, and maximizing ROAS through continuous testing and campaign optimization.
Key Responsibilities
- Campaign Execution & Management: Plan, set up, and manage paid campaigns across Meta Ads Manager, Google Ads (Search, Display, Performance Max, YouTube), and other digital platforms.
- Lead Generation & Scaling: Build and execute strategies for high-converting lead generation, funnel tracking, and retargeting campaigns.
- A/B Testing & Optimization: Continuously test creatives, ad copy, landing pages, audiences, and placement strategies to lower CPL/CAC and improve CTR/CVR.
- Data Analysis & Reporting: Track key performance metrics (ROAS, CPA, CPL, CPM, CTR) daily and deliver weekly/monthly analytics reports using Google Analytics 4 and ad dashboards.
- Landing Page & Conversion Optimization: Work closely with design and content teams to build high-converting landing page hooks, ad copy, and video scripts.
- Budget Management: Monitor daily ad spend allocation to ensure maximum efficiency without overspending.
Required Skills & Qualifications
- Experience: 1 to 3 years of hands-on experience managing paid ad budgets on Meta Ads and Google Ads.
- Technical Mastery: In-depth understanding of Custom Audiences, Lookalikes, Meta Pixel, Google Tag Manager (GTM), GA4, and conversion API setups.
- Analytical Mindset: Proficiency in Excel/Google Sheets (Pivot tables, VLOOKUP/XLOOKUP) for campaign data analysis.
- Creative Instincts: Strong understanding of consumer psychology, copywriting hooks, and visual formats that convert on social media.
- Problem Solving: Ability to identify fatigue in ad creatives or audience saturation early and pivot quickly.
Preferred Qualifications
- Prior experience in lead generation for high-ticket services, real estate, travel, or D2C brands.
- Familiarity with CRM systems (HubSpot, LeadSquared, or Zoho) for lead tracking.
- Certifications in Google Ads or Meta Certified Digital Marketing Associate.
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: Remote
