Position: Marketing Executive
Location: Siliguri, West Bengal (Work from Office)
Employment Type: Full-Time
About the Role
Ralakde Enterprises Private Limited is looking for a creative and results-driven Marketing Executive to strengthen our digital presence and generate quality leads through innovative marketing strategies. The ideal candidate should possess a strong understanding of digital marketing, content creation, paid advertising, and graphic design while being capable of executing end-to-end marketing campaigns.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across multiple platforms.
- Manage and optimize Google Ads and Facebook/Instagram Ads campaigns to maximize ROI.
- Create engaging graphics, banners, social media creatives, brochures, and promotional materials.
- Produce and edit marketing videos, reels, and short-form content for social media and advertising.
- Develop content for social media platforms, websites, email campaigns, and promotional activities.
- Monitor campaign performance and prepare reports with actionable insights.
- Coordinate with internal teams to promote products, services, and company initiatives.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Support branding, lead generation, and customer engagement initiatives.
Eligibility
- Bachelor's degree in Marketing, Digital Marketing, Advertising, Mass Communication, Graphic Design, or a related field.
- Freshers with exceptional skills are encouraged to apply.
- Prior experience in digital marketing will be an added advantage.
Required Skills
- Strong knowledge of Google Ads and Meta (Facebook & Instagram) Ads.
- Experience with graphic design tools such as Canva, Adobe Photoshop, Illustrator, or similar software.
- Good understanding of social media marketing and content strategy.
- Basic knowledge of SEO and website content management is an advantage.
- Excellent communication, creativity, and analytical skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Experience in lead generation and performance marketing.
- Knowledge of Google Analytics, Meta Business Suite, and other digital marketing tools.
- Portfolio showcasing previous marketing campaigns, graphic designs, or video editing work is preferred.
What We Offer
- Competitive salary.
- Professional growth and learning opportunities.
- Hands-on experience with international marketing campaigns.
- Collaborative and innovative work environment.
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
