Job Summary
We are seeking a creative, data-driven, and results-oriented Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, generating leads, and improving customer engagement across digital channels.
Key Responsibilities
- Plan, execute, and manage digital marketing campaigns across multiple channels.
- Manage SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
- Create, schedule, and monitor social media campaigns on platforms like Facebook, Instagram, LinkedIn, and X.
- Develop email marketing campaigns to nurture leads and improve customer retention.
- Monitor and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Analyze website traffic and campaign performance using Google Analytics and other marketing tools.
- Create engaging content for websites, blogs, social media, and email campaigns.
- Conduct keyword research and implement on-page and off-page SEO best practices.
- Collaborate with designers, content writers, and sales teams to execute marketing initiatives.
- Track KPIs and prepare regular performance reports with actionable insights.
- Stay updated on digital marketing trends, tools, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of experience in digital marketing or a similar role.
- Strong understanding of SEO, SEM, PPC, email marketing, and social media marketing.
- Experience with Google Ads, Meta Ads Manager, Google Analytics (GA4), and Search Console.
- Knowledge of content management systems (e.g., WordPress) is preferred.
- Excellent written and verbal communication skills.
Required Skills
- Digital campaign management
- SEO & SEM
- Google Ads and Meta Ads
- Google Analytics (GA4)
- Social media marketing
- Content marketing
- Data analysis and reporting
- Copywriting
- Time management and project coordination
Key Performance Indicators (KPIs)
- Website traffic growth
- Lead generation
- Conversion rate
- Return on Ad Spend (ROAS)
- Cost per Lead (CPL)
- Organic search rankings
- Social media engagement
- Email open and click-through rates
Pay: ₹18,000.00 - ₹21,000.00 per month
Benefits:
Ability to commute/relocate:
- Guduvanchery Lake, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- Digital marketing: 1 year (Preferred)
Work Location: In person
