Build and execute annual and quarterly growth plans based on consumer insights, brand ambitions, platform priorities, and market trends.
Lead the category strategy across brand contribution, user segmentation, and campaign planning.
Work with cross-functional teams—e-comm, performance, creative, CRM, site merchandising—to turn strategies into action.
Develop and execute full-funnel campaigns for top-performing brands and key product launches.
Own the user journey end-to-end, optimizing both onsite and offsite experiences for engagement and conversion.
