Company: Rare Fiction Media
Location: Hyderabad (On-site / Hybrid)
Experience: 2–5 Years
Role Overview
We’re looking for a data-driven Performance Marketing & Growth Specialist who can drive leads, conversions, and visibility across digital platforms. This role blends paid ads, website optimization, SEO, and Google My Business (GMB) to build a strong growth engine for Rare Fiction Media.
Key Responsibilities Performance Marketing
- Plan, execute, and optimize campaigns on:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Manage budgets, bidding strategies, and ROAS
- Run A/B tests on creatives, copies, and landing pages
- Track performance using Google Analytics, Meta Pixel, GTM
Website & Conversion Optimization
- Manage and optimize company website (WordPress/Webflow/Custom)
- Improve landing page conversion rates
- Ensure:
- Fast load speed
- Mobile responsiveness
- Clean UX/UI
- Work with design/content team for high-converting pages
SEO (Search Engine Optimization)
- Keyword research & content strategy
- On-page SEO (meta tags, headers, internal linking)
- Technical SEO (site speed, indexing, schema basics)
- Off-page SEO (backlinks, authority building)
- Track rankings and organic growth
Google My Business (GMB)
- Optimize and manage GMB profile
- Improve local SEO rankings
- Handle reviews & reputation management
- Post regular updates/offers
- Track calls, direction clicks, and engagement
Required Skills
- Strong understanding of performance marketing funnels
- Hands-on experience with Google Ads & Meta Ads
- Knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console)
- Experience in website CMS platforms
- Analytical mindset (data → insights → action)
- Basic understanding of creative strategy (ads that convert)
Bonus (Nice to Have)
- Experience with video ad creatives
- Understanding of content marketing & social media
- Familiarity with local business marketing (restaurants, cafes, etc.)
- Basic design sense (not mandatory)
What We Expect
- Ownership mindset (not just execution)
- Ability to think growth, not just run ads
- Fast learner, adaptable to trends
- Strong communication with creative + strategy team
What You’ll Get
- Work on high-quality creative campaigns
- Freedom to experiment & scale ideas
- Direct impact on business growth
- Collaborative creative environment
How to Apply
Send your resume + portfolio/campaign results to:
[[email protected]]
Work Location: In person
Pay: ₹12,000.00 - ₹30,000.00 per month
Work Location: In person
