Digital Marketing Executive Responsibilities
- Plan and execute digital marketing campaigns across multiple online channels.
- Manage social media accounts and create engaging content.
- Run and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Perform Search Engine Optimization (SEO) to improve website rankings.
- Execute Search Engine Marketing (SEM) and Pay-Per-Click (PPC) campaigns.
- Create and manage email marketing campaigns.
- Monitor website traffic using analytics tools such as Google Analytics.
- Track campaign performance and prepare reports on key metrics.
- Conduct keyword research and competitor analysis.
- Coordinate with designers and content writers to develop marketing materials.
- Generate leads and improve conversion rates through digital campaigns.
- Manage online reputation and respond to customer inquiries on digital platforms.
- Update website content and optimize landing pages.
- Stay up to date with digital marketing trends, tools, and best practices.
- Manage marketing budgets and maximize return on investment (ROI).
Required Skills
- SEO and SEM
- Google Ads and Meta (Facebook/Instagram) Ads
- Social Media Marketing
- Content Marketing
- Email Marketing
- Google Analytics and Search Console
- Keyword Research
- Basic HTML/CMS knowledge (WordPress is a plus)
- MS Excel and data analysis
- Communication and creativity
Common KPIs
- Website traffic
- Lead generation
- Conversion rate
- Cost per lead (CPL)
- Return on ad spend (ROAS)
- Click-through rate (CTR)
- Customer acquisition cost (CAC)
- Social media engagement
- Email open and click rates
Pay: ₹14,529.79 - ₹35,000.00 per month
Work Location: In person
