Key Responsibilities
- Plan, create, and manage Google Ads (Search, Display, and YouTube) campaigns.
- Optimize campaigns to improve ROI and reduce cost per lead.
- Perform keyword research and implement on-page and off-page SEO strategies.
- Monitor website performance and improve search engine rankings.
- Conduct technical SEO audits and coordinate fixes with the development team.
- Track campaign performance using Google Analytics, Google Search Console, and Google Ads.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest SEO trends, Google algorithm updates, and digital marketing best practices.
- Work closely with the content, design, and admissions teams to achieve lead generation goals.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of experience in SEO and Google Ads.
- Strong knowledge of Google Ads, Google Analytics 4 (GA4), Google Search Console, and Keyword Planner.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Understanding of technical SEO, on-page SEO, and link-building strategies.
- Excellent analytical and problem-solving skills.
- Strong communication and reporting skills.
Preferred Skills
- Experience in the education or EdTech industry.
- Knowledge of Meta Ads is an added advantage.
- Basic understanding of WordPress and HTML/CSS.
- Google Ads Certification is a plus.
Work Location: In person
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
