Department: Marketing
Location: Corporate office (Kerala & Kanyakumari coverage)
Role Summary
The role is responsible for planning, executing, and monitoring BTL marketing initiatives to ensure effective brand visibility, activity tracking, and cluster coordination.
Key Responsibilities
- Plan and execute BTL campaigns, activations, camps, and branding initiatives
- Coordinate with clusters, centers, Internal functions and vendors
- Develop activity calendars and execution plans
- Manage budgets, PO process, and vendor deliverables
- Track performance and submit periodic reports
- Ensure brand guideline compliance.
- Support new Centre launches and regional campaigns
- Maintain documentation, trackers, and activity records
Eligibility
- MBA / PGDM (Marketing preferred)
- 3–5 years’ experience in BTL / field marketing
- Healthcare / Retail network experience preferred
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
Work Location: In person
