Job Description — ABM Marketer
Location: Sector 63, Noida (Near Electronic city Metro station)
Experience: 3+ Years
Budget: Up to ₹5 LPA
Employment Type: Full-time
About Backdrop Source
Backdrop Source is a global e-commerce brand specializing in photography backdrops, event
displays, and studio solutions for photographers, creators, brands, and businesses worldwide.
We are looking for a performance-driven ABM Marketer who can build and execute targeted
B2B campaigns across LinkedIn, Email, and WhatsApp channels.
Role Overview
We are seeking an experienced Account-Based Marketing (ABM) professional who can identify
high-value target accounts, run LinkedIn outreach and paid campaigns, and execute
personalized email and WhatsApp nurturing campaigns to generate qualified leads and pipeline
growth.
The ideal candidate should have hands-on experience with LinkedIn Ads, outbound automation,
CRM workflows, and B2B demand generation.
Key Responsibilities
● Plan and execute Account-Based Marketing campaigns targeting enterprise and SMB
accounts
● Run and optimize LinkedIn campaigns including Sponsored Content, Message Ads,
Lead Gen Forms, and retargeting campaigns
● Build segmented prospect lists and ICPs (Ideal Customer Profiles)
● Create and manage outbound email campaigns using tools like HubSpot, Apollo,
Lemlist, Instantly, or similar platforms
● Execute WhatsApp marketing and nurturing campaigns for lead engagement and
follow-ups
● Coordinate with sales and creative teams to align messaging and campaign strategy
● Track campaign KPIs including CPL, CTR, lead quality, conversion rates, and ROI
● Set up automation workflows and lead nurturing sequences
● A/B test messaging, creatives, and campaign funnels
● Generate weekly performance reports with actionable insights
Required Skills & Qualifications
● 3+ years of experience in ABM, B2B marketing, demand generation, or growth
marketing
● Strong hands-on experience with LinkedIn Ads Manager
● Experience running cold email outreach and automation campaigns
● Familiarity with WhatsApp marketing tools and CRM integrations
● Good understanding of sales funnels, lead scoring, and conversion optimization
● Experience with marketing automation and CRM tools
● Strong analytical and communication skills
● Ability to work independently and execute campaigns end-to-end
Preferred Qualifications
● Experience in e-commerce, SaaS, or international B2B marketing
● Knowledge of AI-powered outreach tools and personalization workflows
● Experience handling global campaigns, especially US/Europe markets
Why Join Us?
● Opportunity to work with a fast-growing global brand
● High ownership and growth-oriented role
● Creative and performance-focused work culture
● Exposure to international B2B marketing campaigns
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
