HoReCa Sales Officer
Company: Cremeitalia
Department: Sales – HoReCa
Location: Bangalore
Experience: 2–5 Years
Employment Type: Full-time
About the Role
Cremeitalia is looking for a HoReCa Sales Officer to drive sales and business development across the Hotels, Restaurants, Cafés, Caterers, Cloud Kitchens, and other institutional customers in the assigned territory.
The ideal candidate should have experience in HoReCa Sales in Dairy industry, strong market knowledge, and the ability to develop new customers while maintaining strong relationships with existing accounts.
Key Responsibilities
- Achieve monthly and quarterly sales targets for the assigned territory.
- Identify and develop new HoReCa customers and business opportunities.
- Build and maintain strong relationships with hotels, restaurants, cafés, caterers, bakeries, cloud kitchens, and institutional clients.
- Conduct regular market visits and customer meetings to generate new business.
- Generate leads through market mapping, references, cold calling, and networking.
- Present Cremeitalia products and understand customer requirements.
- Prepare quotations, negotiate commercial terms, and close sales.
- Follow up on enquiries, samples, trials, and product approvals.
- Ensure regular orders and repeat business from existing customers.
- Coordinate with distributors and internal teams for timely product supply and delivery.
- Monitor customer outstanding payments and coordinate with accounts for collections.
- Track competitor activities, pricing, products, and market trends.
- Maintain accurate customer and sales data and submit daily/weekly/monthly reports.
- Support product launches, promotions, sampling, and customer activation activities.
- Handle customer queries and coordinate with relevant teams for timely resolution.
- Ensure achievement of distribution and product-wise sales objectives.
Candidate Requirements
- Graduate in any discipline; MBA/PGDM in Sales & Marketing is an added advantage.
- 2–5 years of experience in HoReCa, Food, FMCG, Dairy, or F&B sales.
- Prior experience in B2B/HoReCa sales will be preferred.
- Good understanding of the local HoReCa market and customer network.
- Strong business development and customer acquisition skills.
- Proven ability to achieve sales targets.
- Good negotiation and communication skills.
- Ability to build long-term customer relationships.
- Comfortable with field sales and regular market travel.
- Basic knowledge of MS Excel and sales reporting.
Key Skills
HoReCa Sales | B2B Sales | Food & FMCG Sales | Business Development | Customer Acquisition | Hotel & Restaurant Sales | Café Sales | Institutional Sales | Client Relationship Management | Market Mapping | Lead Generation | Negotiation | Sales Target Achievement | Distributor Management
Key Performance Areas
- New customer acquisition
- Monthly sales achievement
- Existing customer retention and repeat orders
- Territory coverage and market development
- Product-wise sales growth
- Customer relationship management
- Collection and outstanding follow-up
- Market intelligence and competitor tracking
Ideal Candidate: Someone with a strong network in the local HoReCa/F&B market who can independently generate business and grow Cremeitalia's presence in the assigned territory.
Pay: ₹600,000.00 - ₹700,000.00 per year
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Current CTC?
- Expected CTC?
- Notice Period?
- Targets In Number?
Experience:
- Sales Officer: 3 years (Preferred)
Location:
- Bangalore City, Bengaluru, Karnataka (Preferred)
Work Location: In person
