Write across formats and across the funnel: long-form blogs and pillar pages, landing pages, thought-leadership articles, nurture emails, and social copy. Range matters as much as depth. Write for modern search: research intent and structure your pieces to rank and to be cited, with a working understanding of SEO, AEO (answer engines), and GEO (generative engines like ChatGPT, Perplexity, and AI Overviews). Bring a point of view; write with conviction, including ghost-written thought leadership in founder and exec voices. We want arguments, not summaries. Contribute to strategy: bring topic ideas, cluster angles, and a sense of what's worth saying. You won't need a brief handed to you for every piece. Think about how your work travels: turn one strong pillar into social posts, an email, and more, and partner with the team on distribution.Use AI well. We're an AI company; we expect you to write with AI fluently and to know when a piece needs to be entirely your own. Care how it lands: pay attention to how your content performs and let that sharpen what comes next. Collaborate with design, product, and marketing to ship work that performs.
