We are looking for an experienced Salesforce Marketing Cloud Developer to design, develop, integrate and optimize enterprise-grade marketing automation solutions using the Salesforce Marketing Cloud ecosystem.
The ideal candidate will have strong hands-on expertise across Email Studio, Journey Builder, Automation Studio, Data Extensions, AMPscript, SQL, HTML/CSS and JavaScript/SSJS, along with proven experience in API-based integrations and customer data management.
The candidate should be capable of translating business and marketing requirements into scalable technical solutions and collaborating effectively with business stakeholders, architects, developers and cross-functional teams.
Key Responsibilities:-
- Design, develop and maintain scalable solutions on Salesforce Marketing Cloud.
- Develop and optimize marketing automation workflows using Journey Builder and Automation Studio.
- Design and manage Data Extensions, data models, queries, filters, segmentation and audience journeys.
- Develop personalized and dynamic communications using AMPscript.
- Write optimized SQL queries for data extraction, transformation, segmentation and audience management.
- Develop responsive and reusable email templates and content components using HTML/CSS.
- Implement advanced functionality using JavaScript and Server-Side JavaScript (SSJS).
- Design and implement REST and SOAP API integrations between Salesforce Marketing Cloud, CRM platforms and external applications.
- Support data ingestion, synchronization and transformation across multiple systems.
- Build and maintain automated data processes, scheduled workflows and campaign execution pipelines.
- Troubleshoot application, data, automation and integration issues and provide effective root-cause analysis.
- Implement development standards, reusable components, testing processes and deployment best practices.
- Collaborate with product owners, marketing teams, business analysts, architects and other engineering teams.
- Monitor solution performance, identify bottlenecks and implement continuous improvements.
- Ensure solutions follow security, privacy, data governance and marketing compliance requirements.
- Participate in technical discussions, code reviews, solution design and production support activities.
Required Technical Skills:-
- 6–10 years of relevant software development experience.
- Strong hands-on experience with Salesforce Marketing Cloud.
- Expertise in:
- Email Studio
- Journey Builder
- Automation Studio
- Data Extensions
- Audience Segmentation
- Contact/Data Management
- Strong programming experience with AMPscript.
- Advanced SQL skills for data manipulation, segmentation and extraction.
- Strong knowledge of HTML5/CSS3 for responsive email development.
- Hands-on experience with JavaScript / SSJS.
- Experience with REST/SOAP APIs and third-party integrations.
- Strong understanding of data modeling, data architecture and marketing data management.
- Experience troubleshooting complex data, automation and integration issues.
- Understanding of software development lifecycle, testing and deployment processes.
Good to Have:-
- Experience with Salesforce Sales Cloud and Service Cloud.
- Knowledge of Apex and Salesforce development concepts.
- Experience with Python or other programming languages.
- Knowledge of database management concepts and reporting/analytics platforms.
- Experience with enterprise-scale marketing automation implementations.
- Understanding of CI/CD and source-code management practices.
- Experience working in Agile/Scrum development environments.
Salesforce Certifications – Preferred
Candidates with any of the following certifications will be preferred:
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Administrator
- Salesforce Marketing Cloud Consultant
Pay: ₹2,000,000.00 - ₹2,300,000.00 per year
Application Question(s):
- Do you have hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Data Extensions?
- Do you have strong hands-on experience with AMPscript, SQL, HTML/CSS, and JavaScript/SSJS for Marketing Cloud development?
- Do you have experience integrating Salesforce Marketing Cloud with external platforms or CRM systems using REST/SOAP APIs?
- What is your current location, and are you comfortable working from the Chennai office?
- What are your Current CTC, Expected CTC and Notice Period?
Education:
Experience:
- Salesforce Marketing Cloud: 6 years (Required)
Work Location: In person
