Key Responsibilities
* Develop and execute overall marketing strategies aligned with business and revenue objectives.
* Lead digital marketing initiatives including Meta/Facebook campaigns, Google Ads, social media, SEO, content marketing, and lead generation.
* Plan, execute, and monitor marketing campaigns across digital and offline channels.
* Coordinate closely with the Sales team to improve lead quality, conversion, customer acquisition, and revenue.
* Manage marketing projects, timelines, budgets, agencies, vendors, and external partners.
* Strengthen the company’s brand image, market positioning, and overall visibility.
* Build and maintain relationships with media, industry partners, influencers, educational institutions, and other external stakeholders.
* Identify and coordinate opportunities for brand collaborations, events, industry engagements, partnerships, and promotional activities.
* Develop communication initiatives that enhance the company’s reputation and strengthen its presence in the market.
* Identify new marketing channels, customer segments, market opportunities, and business growth opportunities.
* Monitor campaign performance, marketing ROI, lead generation, sales contribution, and customer acquisition metrics.
* Work closely with Sales, Academics, Operations, HR, and other departments to ensure smooth execution of business initiatives.
* Lead, mentor, and monitor the performance of the marketing team.
* Prepare regular marketing and business performance reports for senior management.
* Drive innovative marketing initiatives that contribute directly to business growth and revenue generation.
* Take ownership of strategic marketing projects from planning through execution and evaluation.
Required Skills & Experience
* 12–15+ years of experience in Marketing, preferably in EdTech, Education, Technology, or service-based industries.
* Strong experience across Digital Marketing, Sales Coordination, Project Management, Brand Management, and External Communications.
* Hands-on knowledge of Meta/Facebook Campaigns, Google Ads, social media marketing, SEO, content marketing, and lead generation.
* Strong understanding of sales funnels, customer acquisition, conversion strategies, and revenue generation.
* Experience in managing marketing campaigns, projects, budgets, agencies, and vendors.
* Strong ability to develop relationships with media, partners, institutions, influencers, and other external stakeholders.
* Excellent project management, leadership, negotiation, communication, and presentation skills.
* Strong analytical and decision-making abilities with a results-oriented approach.
* Ability to manage multiple priorities and cross-functional teams.
* Ability to work independently and take ownership of marketing and business growth initiatives.
Key Performance Areas (KPIs)
* Lead generation and conversion
* Marketing ROI and campaign performance
* Sales contribution and revenue growth
* Brand visibility and market positioning
* Customer acquisition
* Marketing project execution and timelines
* Strategic partnerships and external engagements
* Team performance and productivity
* Overall marketing and business growth
Pay: ₹35,000.00 - ₹45,000.00 per month
Work Location: Remote
