DIGIBREW INDIA
About DigiBrew
DigiBrew India is a Digital Marketing and Web Development company based in Siliguri, helping businesses establish, grow, and scale their online presence. We work with brands across industries through innovative marketing strategies, performance advertising, branding, and technology-driven solutions.
Our founders bring experience from leading organizations such as Google, Razorpay, and MakeMyTrip, and we strive to create a culture of innovation, ownership, and continuous growth.
Job Title:
Performance Marketer (Meta Ads & Google Ads Specialist)
Location: Siliguri, West Bengal (On-site Preferred)
Experience: 2 – 5 Years
Employment Type: Full-Time
Job Summary
DigiBrew India is looking for an experienced Performance Marketer who can independently plan, execute, optimize, and scale paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
The ideal candidate should have a strong understanding of lead generation, e-commerce campaigns, conversion tracking, audience targeting, and data-driven optimization to maximize ROI for clients across multiple industries.
Key ResponsibilitiesMeta Ads (Facebook & Instagram)
- Plan, create, and manage Meta ad campaigns for:
- Lead Generation
- Website Traffic
- Conversions
- E-commerce Sales
- Brand Awareness
- Engagement Campaigns
- Create and manage:
- Instant Form Campaigns
- Conversion Campaigns
- Remarketing Campaigns
- Advantage+ Shopping Campaigns
- Audience research and targeting:
- Interest Targeting
- Lookalike Audiences
- Custom Audiences
- Retargeting Strategies
- Monitor campaign performance and optimize for:
- CPL
- ROAS
- CTR
- CPC
- Conversion Rate
Google Ads
- Create and optimize campaigns across:
- Search Ads
- Display Ads
- Performance Max Campaigns
- YouTube Ads
- Remarketing Campaigns
- Conduct keyword research and competitor analysis.
- Optimize campaigns for Quality Score and lower CPC.
- Manage bidding strategies and budget allocation.
- Create high-converting ad copies and extensions.
Analytics & Tracking
- Setup and manage:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Google Conversion Tracking
- Enhanced Conversions
- Create campaign performance reports and dashboards.
- Analyze customer journeys and identify optimization opportunities.
Required Skills
- Hands-on experience with:
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Looker Studio
- Strong understanding of:
- Lead Generation Funnels
- E-commerce Marketing
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- Marketing Funnels
- Audience Segmentation
Preferred Experience
Experience running campaigns for:
- Real Estate
- Education Institutes
- E-commerce Brands
- Travel & Tourism
- Retail Businesses
- Healthcare
- Local Businesses
What We Are Looking For
- Strong analytical and problem-solving skills.
- Ability to manage multiple client accounts simultaneously.
- Data-driven decision making.
- Excellent communication and presentation skills.
- Self-motivated with an ownership mindset.
- Ability to work independently and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or related field.
- 2+ years of hands-on experience in Meta and Google Ads.
- Relevant certifications are a plus:
- Meta Blueprint Certification
- Google Ads Certification
- Google Analytics Certification
Why Join DigiBrew?
- Work directly with founders having experience at Google, Razorpay, and MakeMyTrip.
- Manage campaigns across diverse industries and brands.
- Opportunity to scale large advertising budgets.
- Growth-oriented work environment.
- Continuous learning and career advancement opportunities.
Interested candidates can share:
- Updated Resume
- Portfolio / Case Studies
- Certifications (if any)
- Campaign Performance Screenshots (Optional)
DigiBrew India
Branding | Promotion | Innovation
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: In person
