Job Title: Social Media Manager
Organization: Mitesh Rathi Classes, Bhopal
Location: Bhopal, Madhya Pradesh
Employment Type: Full-Time (On-Site)
Salary: Up to ₹55,000 per month (Based on Experience & Performance)
About Mitesh Rathi Classes
Mitesh Rathi Classes (MRC) is one of Bhopal's leading IIT-JEE coaching institutes, successfully guiding students towards IITs, NITs, and other prestigious engineering colleges since 2002. We are looking for a creative, dynamic, and result-oriented Social Media Manager to strengthen our digital presence and enhance student engagement. Social media managers in education organizations are typically responsible for content strategy, platform management, engagement, analytics, and brand growth.
Key Responsibilities
- Develop and execute comprehensive social media strategies for MRC and associated educational initiatives.
- Manage and grow Instagram, Facebook, YouTube, LinkedIn, X (Twitter), and other digital platforms.
- Create, plan, and publish engaging content including posts, reels, stories, student success stories, testimonials, event highlights, and admission campaigns.
- Coordinate with graphic designers, video editors, faculty members, and management for content creation.
- Cover institute events, seminars, workshops, PTMs, result celebrations, and scholarship tests.
- Manage Meta Ads and social media campaigns for admissions, scholarship tests, and branding activities.
- Monitor audience engagement, respond to comments/messages, and maintain positive online interactions.
- Analyze performance metrics and generate weekly/monthly reports with actionable insights.
- Track industry trends, competitor activities, and emerging content opportunities.
- Ensure brand consistency across all digital communication channels.
- Assist in lead generation campaigns and student admission promotions. Social media roles in education commonly involve admissions promotion, engagement management, content planning, and analytics reporting.
Required Qualifications
- Bachelor's Degree in Marketing, Mass Communication, Journalism, Digital Marketing, or related field.
- 3–5 years of experience in Social Media Management, Digital Marketing, or Content Marketing.
- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and Meta Business Suite.
- Experience in running Meta Ads and lead generation campaigns.
- Excellent content writing and communication skills.
- Proficiency in Canva, Photoshop, or similar design tools.
- Basic knowledge of video editing software such as Premiere Pro, CapCut, or Filmora.
- Understanding of social media analytics and reporting tools.
- Ability to work independently and manage multiple projects simultaneously. Employers frequently seek skills in content creation, campaign management, analytics, communication, and platform expertise for social media management roles.
Preferred Skills
- Experience in the Education, Coaching, or EdTech sector.
- Photography and videography skills.
- Knowledge of SEO, Google Analytics, and performance marketing.
- Creative storytelling and branding expertise.
- Experience handling high-engagement educational social media accounts.
Key Performance Indicators (KPIs)
- Growth in followers and engagement rate.
- Lead generation through social media campaigns.
- Content reach and video performance.
- Admission campaign effectiveness.
- Brand visibility and audience engagement.
Benefits
- Competitive salary up to ₹55,000/month.
- Performance-based incentives.
- Opportunity to work with one of Bhopal's most trusted IIT-JEE coaching institutes.
- Professional growth and skill development opportunities.
- Dynamic and creative work environment.
To Apply:
Interested candidates may send their updated CV at [email protected], portfolio, and social media work samples to the HR Department of Mitesh Rathi Classes, Bhopal.
Mitesh Rathi Classes – Building Excellence Since 2002
Pay: ₹50,000.00 - ₹55,000.00 per month
Work Location: In person
