Experience: 1 to 5 years
Location: Vadodara
Work Mode: Work from office
Timings: Monday to Friday, 8:00 AM to 5:00 PM (Flexible)
Weekends: Saturday and Sunday off
Salary: ₹15,000 – ₹22,000 per month (based on experience and skills)
About the Role
We are looking for a Digital Marketing Executive with practical knowledge of Google Ads, SEO, conversion tracking, and digital performance.
The role involves hands-on management of digital marketing activities, with a strong focus on improving Google Ads campaigns, maintaining SEO performance, tracking enquiries correctly, and identifying opportunities for steady improvement.
We are looking for someone who understands the fundamentals well enough to work independently on day-to-day activities, analyse performance, and make practical optimisation decisions. The role is suitable for candidates ranging from junior to mid-level, depending on their hands-on experience, understanding, and ability to manage the work effectively.
What You Will Do
- Set up, manage, and optimise Google Ads campaigns
- Work with campaign structure, keywords, search terms, targeting, bids, budgets, and ad copy
- Monitor campaign performance and make regular optimisation decisions
- Review search terms and manage positive and negative keywords
- Analyse clicks, conversions, cost, and other key performance metrics
- Carry out keyword research for both Google Ads and SEO
- Work on on-page SEO, including content, page titles, meta descriptions, headings, and internal linking
- Review website pages and identify opportunities to improve organic search visibility
- Set up, review, and troubleshoot conversion tracking
- Monitor whether leads and conversions are being recorded correctly
- Work with Google Analytics, Google Search Console, and Google Tag Manager as required
- Track campaign and SEO performance and prepare clear reports
- Research competitors, keywords, and new digital marketing opportunities
- Identify areas where campaigns or organic performance can be improved
- Maintain organised records of campaigns, changes, tests, and results
What We Are Looking For
- 1 to 5 years of experience in digital marketing
- Practical understanding of Google Ads campaign management and optimisation
- Good understanding of keywords, search intent, search terms, bidding, and campaign structure
- Working knowledge of SEO and on-page optimisation
- Understanding of conversion tracking and how leads are measured
- Ability to review campaign data and make logical optimisation decisions
- Comfortable working with Google Analytics, Search Console, and related marketing tools
- Ability to manage day-to-day digital marketing activities with reasonable independence
- Good attention to detail and consistency in execution
- Comfortable working with reports, spreadsheets, and performance data
- Willingness to learn, test, and improve over time
- Clear communication and an organised approach to work
Good To Have
- Experience managing lead generation campaigns
- Knowledge of Google Tag Manager
- Experience setting up or troubleshooting Google Ads conversion tracking
- Familiarity with WordPress
- Understanding of basic technical SEO
- Experience with competitor and keyword research tools
- Familiarity with campaign reporting and performance dashboard
Perks and Benefits
- Competitive salary with growth opportunities
- Monday to Friday working
- Stable working hours with flexibility where needed
- Paid leaves including casual, sick, and public holidays
- Supportive and open work culture
- Learning and development support
- Exposure to projects across multiple international markets
Career Growth
- Digital Marketing Executive
- Senior Marketing Specialist
- Marketing Manager
- Head of Paid Media
Our Culture
We are a young and dynamic team that values creativity, respect, and collaboration. We encourage new ideas and give you the freedom to experiment. Everyone here has a voice, and we believe in growing together.
Interview Process
- Resume shortlisting
- Short introductory call
- Final interview
- Quick decision & offer letter
How to Apply
Interested candidates can:
- Apply directly through Indeed OR
- Email your resume and portfolio (social media links, posts, reels, or designs you’ve created) to [email protected] with Subject line: Application – Digital Marketing Specialist
Steps Ahead
Selected candidates will be contacted soon.
Work Location: In person
Pay: ₹15,000.00 - ₹22,000.00 per month
Benefits:
Work Location: In person
