Company: Sociothinx Digital
Location: R.S. Puram
Employment Type: Full-Time
Experience Level: 1 - 2 Years
About Sociothinx Digital
Sociothinx Digital is a performance marketing company helping brands scale through data-driven advertising and measurable ROI. We specialize in running high-impact paid campaigns across Meta and Google platforms, and we're looking for a Digital Marketing Manager who can lead client campaigns with precision and creativity.
Role Overview
We are looking for a results-oriented Digital Marketing Manager with hands-on experience running and optimizing Meta Ads (Facebook & Instagram) and Google Ads campaigns. The ideal candidate will manage multiple client accounts, drive performance, and translate data into actionable strategy.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads Manager and Google Ads (Search, Display, Shopping, Performance Max, YouTube)
- Manage campaign budgets, bidding strategies, and audience targeting to maximize ROAS/ROI
- Conduct A/B testing on ad creatives, copy, audiences, and landing pages
- Analyze campaign performance data and prepare regular reports with actionable insights
- Set up and manage conversion tracking, pixel implementation, and Google Analytics/Tag Manager
- Collaborate with the creative and content teams to develop high-performing ad assets
- Manage and grow client relationships, presenting performance updates and strategy recommendations
- Stay updated on platform changes, algorithm updates, and industry best practices
- Manage a team of junior marketers/executives (if applicable) and review their campaign work
- Identify opportunities for scaling campaigns and exploring new ad platforms (LinkedIn, Pinterest, etc. is a plus)
Requirements
- Minimum 1+ years of hands-on experience managing Meta Ads and Google Ads campaigns (mandatory)
- Proven track record of managing ad budgets and delivering measurable performance results
- Strong understanding of campaign structuring, audience segmentation, and retargeting strategies
- Proficiency with Google Analytics, Google Tag Manager, Meta Business Suite, and Ads Manager
- Experience with conversion rate optimization (CRO) and A/B testing
- Strong analytical skills with the ability to interpret data and translate it into strategy
- Excellent communication skills for client-facing interactions
- Google Ads and/or Meta Blueprint certifications are a plus
- Experience working in a performance marketing agency is highly preferred
- Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory)
Good to Have
- Experience with other ad platforms: LinkedIn Ads, Pinterest Ads, Twitter/X Ads
- Familiarity with SEO and content marketing fundamentals
- Experience with marketing automation and CRM tools
- E-commerce marketing experience (Shopify, WooCommerce)
What We Offer
- Competitive salary based on experience
- Performance-based incentives
- Opportunity to work with diverse clients across industries
- Fast-paced, growth-oriented work environment
- Learning and certification support
To Apply: https://crm.sociothinxdigital.in/index.php/recruitment_circulars/apply_circular_modal_form/1
Pay: ₹12,000.00 - ₹15,000.00 per month
Application Question(s):
- How many years of hands-on experience do you have managing Meta Ads and Google Ads campaigns specifically (not just social media management)?
- Have you worked in a performance marketing agency before, or only in-house/brand-side? Please specify.
- Are you currently working? If so, what is your notice period?
- What are your salary expectations for this role?
- Walk us through how you structure a Google Ads account for a lead-generation client — campaign, ad group, and keyword level.
- On Meta Ads, how do you decide between using Advantage+ audiences vs. manually defined interest-based targeting?
- How do you set up and troubleshoot the Meta Pixel or Conversions API for accurate tracking?
Work Location: In person
