Influencer Marketing Executive
Department: Marketing & Branding
Location: Nagpur
Reporting To: Branding Manager / Head – Marketing
Job Summary
The Influencer Marketing Executive will be responsible for identifying, onboarding, managing, and growing relationships with influencers across Instagram, YouTube, Facebook, LinkedIn, and regional social media platforms. The role focuses on creating impactful influencer campaigns that increase brand awareness, generate quality leads, improve engagement, and strengthen brand credibility.
For Ganesh Gouri Industries, influencers may include:
- Architects
- Interior Designers
- Civil Engineers
- Contractors
- Plumbers
- Builders
- Home Improvement Creators
- Industrial Influencers
- Regional Content Creators
- Lifestyle Creators
- Business Influencers
Key Responsibilities1. Influencer Identification & Research
- Research and identify relevant influencers aligned with the brand.
- Build a database of micro, macro, and celebrity influencers.
- Evaluate influencers based on:
- Audience quality
- Engagement Rate
- Authenticity
- Geography
- Language
- Category relevance
- Monitor emerging creators and industry trends.
2. Influencer Outreach & Relationship Management
- Reach out to influencers through email, Instagram, LinkedIn, and agencies.
- Negotiate collaboration terms.
- Build long-term relationships with creators.
- Maintain regular communication with influencers.
- Ensure smooth onboarding and campaign execution.
3. Campaign Planning
- Develop influencer campaign ideas.
- Coordinate with branding and digital marketing teams.
- Prepare campaign briefs.
- Define:
- Deliverables
- Timelines
- Content guidelines
- Hashtags
- CTAs
- Product messaging
4. Campaign Execution
- Coordinate product dispatches.
- Track content creation.
- Ensure influencers publish content as scheduled.
- Monitor campaign performance daily.
- Ensure brand guidelines are followed.
5. Content Review
- Review influencer content before publishing.
- Ensure:
- Correct product information
- Proper branding
- Logo visibility
- Compliance with campaign objectives
- Coordinate revisions where required.
6. Performance Tracking
Monitor KPIs including:
- Reach
- Impressions
- Views
- Engagement Rate
- Clicks
- Leads Generated
- Website Traffic
- Sales Attribution
- ROI
- Cost per Engagement
- Cost per Lead
Prepare campaign reports with insights and recommendations.
7. Budget Management
- Maintain influencer payment records.
- Track campaign budgets.
- Optimize influencer spending.
- Ensure campaigns remain within budget.
8. Brand Advocacy Program
Develop long-term ambassador programs with:
- Contractors
- Architects
- Builders
- Dealers
- Plumbers
- Engineers
- Industry Experts
9. Agency Coordination
- Coordinate with influencer agencies.
- Compare quotations.
- Finalize collaborations.
- Ensure timely deliverables.
10. Market Intelligence
Track competitor influencer activities including:
- Astral
- Supreme
- Finolex
- Ashirvad
- Prince
- Plasto
- Ajay Pipes
Identify new opportunities and best practices.
Required SkillsTechnical Skills
- Influencer Marketing
- Social Media Marketing
- Digital Marketing
- Content Planning
- Negotiation
- Campaign Management
- Analytics
- Excel
- Google Sheets
- Meta Business Suite
- Instagram Insights
- YouTube Analytics
- Influencer Platforms
- Basic Canva knowledge
Soft Skills
- Excellent communication
- Relationship building
- Negotiation
- Creativity
- Problem-solving
- Time Management
- Attention to Detail
- Presentation Skills
- Team Collaboration
Educational Qualification
- Bachelor's Degree in Marketing, Mass Communication, Business Administration, Journalism, Digital Marketing, or related field.
- Certification in Digital Marketing is preferred.
Experience
- 2–5 years in Influencer Marketing, Social Media Marketing, Brand Marketing, or Digital Marketing.
- Experience in FMCG, Consumer Durables, Building Materials, Home Improvement, or Manufacturing brands will be preferred.
Key Performance Indicators (KPIs)
- Number of influencer collaborations per month
- Campaign completion rate
- Engagement Rate
- Total Reach
- Total Impressions
- Video Views
- Leads Generated
- Website Traffic from campaigns
- Influencer ROI
- Cost per Engagement
- Cost per Lead
- Increase in Followers
- Brand Mentions
- User Generated Content (UGC)
- Repeat influencer collaborations
- Campaign turnaround time
Preferred Candidate Profile
- Passionate about social media and digital trends.
- Strong negotiation and networking skills.
- Creative mindset with excellent communication abilities.
- Ability to manage multiple campaigns simultaneously.
- Analytical approach to measuring campaign success.
- Comfortable working with regional and national influencers.
Pay: ₹12,000.00 - ₹25,000.00 per month
Work Location: In person
