Key Responsibilities
Sales & Business Development
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Achieve regional sales targets for poultry additives and premix products
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Develop and implement regional sales plans aligned with national business strategy
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Identify new business opportunities, key accounts, and growth segments based on customer JTBD’s
Key Account & Customer Management
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Build strong relationships with key customers, integrators, consultants, and distributors.
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Lead negotiations on pricing, contracts, and commercial terms within company guidelines.
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Ensure high customer satisfaction through technical-commercial coordination and timely issue resolution.
Channel & Distributor Management
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Appoint, manage, and develop distributors and channel partners in the region.
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Monitor distributor performance, inventory, credit control, and market coverage.
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Strengthen route-to-market effectiveness and ensure compliance with company policies.
Team Leadership & Development
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Lead, coach, and develop Sales Leads in the geography
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Set clear targets, KPIs, and performance reviews for the sales team.
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Build a high-performance, customer-focused sales culture.
Market Intelligence & Strategy
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Track market trends, competitor activity, pricing, and customer preferences.
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Provide regular market feedback and business insights to management.
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Support demand forecasting and sales planning.
Cross-Functional Coordination
