Job Title: Social Media Manager (AI-Driven Growth)
Location: Bangalore (Multi-location – Clinic Visits & Outdoor Camps Required)
Industry: Healthcare / Dental (Kids & Adult Segments)
Employment Type: Full-time
Compensation: Fixed + Performance-Based Incentives
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About the Role
We are looking for a highly creative, execution-driven Social Media Manager who can lead both content creation and digital innovation for a fast-growing chain of dental clinics across Bangalore. This role requires a strong on-ground presence, strategic thinking, and the ability to build a powerful AI-enabled digital footprint for the brand.
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Key Responsibilities
1. Brand Understanding & Alignment
* Develop a deep understanding of the brand’s vision, mission, tone, and positioning across:
* Kids’ dental segment (fun, sensory-friendly, inclusive)
* Adult dental segment (trust, expertise, transformation)
* Ensure strict adherence to brand guidelines:
* Color palette
* Messaging frameworks
* Visual identity
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2. Content Strategy & Creation
* Plan and execute 4–5 high-quality content pieces per week per brand (Kids + Adult).
* Ensure all content is:
* Educational and value-driven
* Aligned with trends, viral formats, and trending audio
* Optimized for engagement, reach, and saves
* Create and manage:
* Reels, short-form videos, carousel posts, and stories
* Maintain a structured monthly content calendar.
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3. On-Ground Content Production (Clinics & Camps)
* Visit clinics regularly to:
* Capture patient journeys, treatments, and behind-the-scenes content
* Shoot doctor-led educational videos
* Actively participate in outdoor dental camps, including:
* Coordinating with internal teams for smooth execution
* Being present during camps to capture real-time content
* Shooting videos and photos of activities, patient interactions, and impact stories
* Ensure all on-ground content is:
* Properly documented
* Edited and published in a timely manner
* Aligned with brand storytelling and campaign goals
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4. Digital Platform Management
* Manage and grow brand presence across:
* Instagram
* Facebook
* YouTube
* Ensure:
* Consistent posting schedules
* Active engagement (comments, DMs, community building)
* Content optimization per platform
* Manage and optimize Google My Business (GMB) listings across all clinic locations:
* Regular updates
* Review management
* Image and post uploads
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5. Performance Marketing & Analytics
* Collaborate on:
* Paid campaigns (Meta Ads, Google Ads)
* Lead generation strategies
* Track and report:
* Follower growth
* Engagement rates
* Reach and impressions
* Lead conversions
* Use insights to continuously optimize content and campaigns.
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6. AI Integration & Future Digital Presence
* Demonstrate strong working knowledge of AI tools for:
* Content ideation, scripting, and editing
* Trend forecasting and audience insights
* Automation and workflow efficiency
* Build and strengthen the brand’s presence in AI-driven discovery ecosystems, ensuring:
* Brand and clinic visibility in AI search and recommendation systems
* Structured and high-quality digital footprint
* Explore and implement:
* AI-generated content workflows
* Voice and conversational search readiness
* Emerging AI platforms and opportunities
* Drive initiatives that take the brand’s digital presence to a next-generation level.
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7. Growth & Innovation
* Stay updated on:
* Social media trends
* Viral formats
* AI and digital marketing advancements
* Bring innovative, scalable ideas combining:
* Creativity
* Technology
* Performance marketing
* Contribute to long-term brand-building strategy.
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Key Skills & Requirements
* Proven experience in social media management (healthcare/lifestyle preferred)
* Strong content creation skills (video shooting, editing, scripting)
* Good knowledge of AI tools and platforms (content, analytics, automation)
* Deep understanding of Instagram, YouTube, and short-form content trends
* Ability to balance on-ground execution with digital strategy
* Strong coordination and communication skills for team and event management
* Basic knowledge of performance marketing and analytics
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What We Offer
* Performance-based incentives with high growth potential
* Opportunity to work at the intersection of healthcare, content, and AI innovation
* High creative ownership and strategic involvement
* A pathway to evolve into a brand partner role
Who This Role is Ideal For
Someone who:
* Is equally comfortable on the field and behind the screen
* Thinks like a creator, executes like a marketer, and innovates with technology
* Is excited about AI and the future of digital discovery
* Can turn real-world impact (clinics & camps) into compelling digital storytelling
* Wants to grow with the brand and contribute at a strategic level
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
